• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

Inside The Huddle: Brands & Sports Marketing with Sean Brown

In the buildup to Front Office Sports’ Brand Marketing Huddle at the LA Stadium Premiere Center on July 11, we’re introducing you to the huddle leaders who will be lending their expertise to the conversation.

Today, meet Sean Brown: Senior Marketing Director at Laundry Service. Brown will be one of the leaders of the huddle “More than Numbers: How Brands are Approaching Sports Marketing Today”.

Brown developed a passion for sports early in life hearing stories of his father’s basketball playing career at the University of Maryland and watching his hometown Pittsburgh Steelers, which his uncle Larry Brown played for and won four Super Bowls in the late 70’s. It was around the same time that Brown began to take notice of the power of marketing within sports.

“I grew up watching, playing and just being surrounded by sports culture,” Brown says. “And in the 1990’s, you really saw what marketing was doing with sports, specifically with Nike and other brands telling meaningful cool stories around athletes. That was very interesting to me. Eventually I realized there were people actually building out these story arcs and working on products. I always knew if I couldn’t physically play the game at a high level, I wanted to continue to be involved and immersed in sports professionally for the rest of my life. The business intrigues me, always has.”

Brown attended the University of Pittsburgh where he played basketball and subsequently graduated with a degree in marketing. His career has included stops at SLAM Magazine, Nike, and Super Heroic. He joined Laundry Service and Wasserman in 2017. The diversity in the types of companies he has been able to work for is something that Brown is able to appreciate in retrospect.

“I’ve been able to touch so many different facets of what this industry encompasses,” Brown says. “I really consider myself a multidisciplinary executive. I think the ability to be multifaceted and having various different experiences throughout my career with incredible companies in different forms has been beneficial to me whether that be media, sales, content or brand marketing.”

Brown’s early realization that he wanted to work in sports helped him find his way into the sports. A key piece of advice Brown gives to young professionals is to figure out their passions early and pursue them. His other piece of advice is to divide goals into a list of subgoals in order to make them more achievable.

“You’re going to have to go through some steps to get to your ultimate goal. It’s all a process you have to appreciate. I also had to think what’s the next step in my life? What’s the next step to being a better executive? Who am I helping? How am I helping them? What verticals of business haven’t I learned about that I would like to? What can I do to push myself and the company that I’m a part of forward?”

READ MORE: Inside The Huddle: Brands & Sports Marketing with Lane Joyce

As the world of sports marketing continues to constantly change, Brown reminds us how important it is for athletes and marketers alike to never stop learning.

“There are so many different and interesting ways now for an athlete to broaden their portfolio as a brand and the way that they portray themselves to the world,” says Brown. “You have athletes who have been famous since they were 14, 15 years old. You are a brand early with the increased prevalence of social media. So not only keeping up but being ahead of the curve with how marketing agencies, sports agencies, brands and athletes should communicate to the world is really important.”

Meet Sean and hear more of his thoughts on the current brand marketing space at the Front Office Sports Brand Marketing Huddle at the LA Stadium Premiere Center in Los Angeles, CA on July 11. For tickets and additional info, click here.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.

Who Are the Richest MLB Owners?

MLB owners are among the wealthiest people in the U.S.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
May 12, 2025

Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change

Nike released the Air Swoopes in 1995.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
January 15, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm’s Super Bowl ad last year featured Arnold Schwarzenegger and Danny DeVito.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
exclusive
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.