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Wednesday, June 19, 2024

How Did Other Sports Broadcasts Fare On Super Bowl Sunday?

  • Rowdy final round of Phoenix Open still draws nearly 4 million viewers.
  • NBA’s Celtics-Grizzlies battle pulls 2.1 million.
The final round of the Phoenix Open drew impressive ratings.

As usual, the Super Bowl dominated TV on Sunday, drawing its second highest-audience ever. 

But other sports had the misfortune of playing on the same day as Fox Sports’ 7.5-hour pregame show — and its subsequent telecast of a classic battle between the Kansas City Chiefs and Philadelphia Eagles.

Give these other leagues an “A” for effort. Their TV performance wasn’t bad, considering they were competing against a TV juggernaut. 

  • CBS Sports drew 3.672 million viewers for its final round of rowdy WM Phoenix Open coverage. Scottie Scheffler defended his title to reclaim the World No. 1 rating. It was the most-watched final round for a PGA Tour event, since last April’s RBC Heritage on CBS. The network’s audience peaked at 4.881 viewers.
  • ABC’s NBA coverage of the Boston Celtics vs. Memphis Grizzlies averaged 2.065 million viewers, per ShowBuzzDaily. That’s not bad, considering the game tipped off at 2 p.m. ET, directly opposite Fox’s Super Bowl pregame show.
  • ESPN’s telecast of the women’s college basketball game between LSU and South Carolina drew 1.466 million viewers. It was the most-watched women’s regular season college hoops game since 2010. That game also tipped off at 2 p.m. ET. 

A week before, South Carolina’s matchup against UConn was the fourth-most watched in that same span, gaining 1.087 million viewers.

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