• Loading stock data...
Tuesday, September 16, 2025

House of Highlights Looks To Score With Neymar, Soccer

  • As Bleacher Report’s House of Highlights goes global, it’s creating content with soccer icon Neymar and his trendy Paris Saint-German F.C.
  • There’s a growing ‘cross-pollination’ between global sports of soccer and basketball as superstars like LeBron James invest in soccer clubs and NBA stars like Jimmy Butler wear their club fandom on their sleeves, says House of Highlights’ Doug Bernstein.

Leaning into the personalities and viral nature of basketball, House of Highlights has risen to multiple millions of followers across its various accounts.

Now, the Bleacher Report-owned property is looking to do the same in soccer.

“Within the sports themselves, you have these incredible moments of individual brilliance and incredible moments of individual highlights that just perform super well on social media,” said Doug Bernstein, general manager of Bleacher Report’s House of Highlights.

“We’ve obviously seen that with the NBA for a long time. Now that Bleacher Report and House of Highlights have Champions League rights, we’ve seen that same highlight-driven, personality-driven, star-driven content work tremendously well,” he said.

As Bernstein noted, the impetus for this alliance started with Turner Sports and Univision’s $100 million-a-year deal to telecast Champions League matches in English and Spanish in 2017. With their common popularity among younger sports fans, there are growing synergies between basketball and soccer.

Without having to wear helmets and equipment like football, baseball or hockey players, superstars like Neymar, LeBron James, and Lionel Messi are easily recognizable, global icons.

Soccer ranks as the fastest-growing sport on House of Highlights, with engagements up 22% year-over-year. Both sports feature outstanding solo performances. Their individual nature creates eye-popping, shareable highlight clips.

Those are all smart business reasons why House of Highlights is working with Neymar and the Paris Saint-German football club to create new content aimed both at U.S. audiences and millennial and Gen Z sports fans around the world. 

House of Highlights will give Neymar the kind of spotlight usually reserved for his NBA counterparts stateside. The Brazilian superstar’s total salary/endorsement income of $105 million in 2019, made him the world’s third highest-paid athlete, according to Forbes, behind only Argentina’s Lionel Messi ($127 million) and Portugal Cristiano Ronaldo ($109 million).

“These athletes are just stars that transcend the sports themselves. You see that in basketball with LeBron James – and you see that in soccer with Neymar. That in particular really lends itself to a millennial and Gen Z sports audience. It is just the nature of those sports,” said Bernstein. 

READ MORE: House of Highlights Aspires To Become True Media Brand

Starting Jan. 17, House of Highlights will start posting new PSG content starring Neymar and other stars like Angel Di Maria content on social media channels and YouTube. 

The French club agreed to give the House of Highlights squad extensive behind-the-scenes access to its players and facilities. 

House of Highlights’ planned content offerings will include multiple sit-down interviews with Neymar, a behind-the-scenes look at PSG on match day, and an “HoH Takes Paris” video chronicling the team’s first trip to the French capital. 

Meanwhile, there will be an interactive element, with PSG fans able to win tickets to an upcoming match if they complete several challenges decided on by the audience. 

The alliance between the House of Highlights brand and PSG is designed to achieve several objectives. Both brands are going global. In the soccer world, there’s no club trendier or more fashion-conscious than PSG, noted Bernstein.

The club has two of the world’s most expensive players: forwards Neymar and Kylian Mbappe. With annual revenue of $646 million, PSG ranks No. 11 on Forbes’ 2019 list of the most valuable soccer clubs, with a valuation of $1.1 billion.

“Like Bleacher Report, they’re about more than the game itself. They’re about the lifestyle and the culture and the fashion and the music that surrounds it. PSG is just cool,” Bernstein said. “They have the Jordan (Brand) gear, the coolest players, the brand recognition. It’s a brand that goes beyond the game itself.”

During their production shoots, Neymar proclaimed himself a fan of House of Highlights, according to Bernstein. Meanwhile, NBA stars like Jimmy Butler of the Miami Heat make no secret about being huge Neymar fans. 

READ MORE: House of Highlights Founder Omar Raja To Leave Bleacher Report

As NBA stars like James invest in soccer clubs such as Liverpool F.C., there’s more “cross-pollination” than ever before between the two sports, said Bernstein. 

The crossover is reflected in House of Highlights’ own data. Two out of three soccer posts on Bleacher Report’s Instagram account have an NBA crossover component. Similar to NBA fans, 40% of soccer fans are into personalities, declaring that finding a player to root for has made them a bigger fan.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 15, 2025; San Francisco, CA, USA; NBA commissioner Adam Silver speaks in a press conference during All Star Saturday Night ahead of the 2025 NBA All Star Game at Chase Center.

Silver Says Free Highlights Are an Issue As NBA Begins $77B Deal

Silver called basketball a “highlight-based sport.”
People congregate at Turning Point Headquarters in Phoenix after news that the founder, Charlie Kirk, was shot and killed at a rally in Utah on Sept. 10, 2025.

Panthers Staffer, Suns Reporter Fired for Charlie Kirk Posts

Conservative activist Charlie Kirk was fatally shot in Utah on Wednesday.
Miami Heat logo

Former Heat Security Guard Pleads Guilty to Stealing Team Memorabilia

Prosecutors say he stole game-worn jerseys and sold them online for millions.

Featured Today

Premier Lacrosse League

‘The Circus Is Coming to Town’: Why Upstart Leagues Start on Tour

In their ambitious plans, a traveling schedule is only temporary.
PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.
September 13, 2025

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Greg Olsen

Greg Olsen On Tom Brady’s Raiders Role: ‘More Power to Him’

This season, the NFL has relaxed the special Brady broadcasting rules.
Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.
September 15, 2025

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Jul 27, 2025; Chicago, Illinois, USA; Injured Indiana Fever guard Caitlin Clark (22) looks on from the bench during the first half of a basketball game against the Chicago Sky at United Center.
September 15, 2025

WNBA Ratings Rise 3% in 2025 Despite Clark’s Absence

Caitlin Clark played in just 13 of 44 regular-season games.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Las Vegas Aces
September 15, 2025

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
September 15, 2025

Chiefs’ Fall to 0–2 Dims the Spotlight on NFL’s Top TV Draw

The NFL’s most-watched team sinks to a new low since Patrick Mahomes arrived.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.
September 12, 2025

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
Sep 6, 2025; Boulder, Colorado, USA; General view of a Fox Sports camera station before the game between the Delaware Fightin Blue Hens against the Colorado Buffaloes at Folsom Field.
September 11, 2025

Lachlan Murdoch on Fox’s Sports Strategy, FanDuel Plans

The executive calls a forthcoming streaming bundle with ESPN “essential” for fans.