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    Gaming Playlist

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    Aug 24, 2020 | 08:07 pm
    UPDATED Aug 31, 2020 | 12:14 pm
    Spotify Inks First Esports Deal, Becomes Audio Sponsor of Riot Games
    Spotify/Riot Games
    Spotify has entered the esports landscape, penning a deal with Riot Games. Through the deal, Spotify will launch a League of Legends esports music hub. 

    Together, the two brands will also release original podcasts. The League of Legends Spotify page already had 4.9 million followers, but the official partnership opens up a broader opportunity. More than 100 million people watched the 2019 League of Legends World Championship.

    Spotify has been growing its sports programming, bringing on former Facebook head of sport media partnerships Amy Hudson to lead sports podcasting efforts. Last year, Spotify bought podcast network Gimlet Media for $230 million. Earlier this year, the company purchased The Ringer for $200 million and The Joe Rogan Experience for $100 million. It now has 1.5 million podcasts.

    Recently, Spotify also rolled out a new playlist called Daily Sports, bringing together sports commentary and personalized music recommendations.

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    What to Read
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    Once Abandoned, Portland Is Regaining Its Place in the WNBA
    The next WNBA team is springing up in a once-deserted market.
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    Amateurism Dilemma on Full Display at the College Football Playoff
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    Bill Simmons Expected to Stay at The Ringer and Spotify on New..
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    Grant House and about 50 former and current athletes met at the College Football Playoff to discuss organizing efforts.
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    Players at the CFP Championship Are Talking About Unionizing
    “It’s really just about our voices being heard,” one player said.

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    PWHL’s Sophomore Year Booms in Canada, Has Room to Grow in U.S.
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    Superfandom Is a Lifestyle, Business—and Thorn in Some Teams’ Sides
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    Ohio State’s Title Isn’t As Simple As $20 Million in NIL
    Three lessons from the Buckeyes’ title beyond “pay the best players.”
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    Can Upstart Sports Leagues Beat the Grim Start-Up Odds?
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    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
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    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
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    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
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    Adidas Partners With Jerry Lorenzo, Fear of God Brand
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