• Loading stock data...
Friday, May 9, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

FSG Sells $200M Liverpool Stake To Private Equity Firm

  • New York-based private equity firm makes its first deal
  • Agreement is the latest in a wave of outside investments into European soccer
Liverpool players celebrate after a goal.
Liverpool FC

Fenway Sports Group has completed a deal worth up to $200 million to sell a minority stake of Liverpool FC to New York-based private equity firm Dynasty Equity, extending a push among many top-tier European clubs to bring on additional outside investors. 

Led by Don Cornwell and Jonathan Nelson, Dynasty Equity will invest between $100 million and $200 million in the club, which is currently sitting in second place in the Premier League. FSG had sought for nearly a year to bring in additional partners, working with Goldman Sachs and Morgan Stanley.

Based on a recent valuation of $5.3 billion for Liverpool, the investment represents a stake of 1.9% to 3.8% and was made directly into the club, as opposed to FSG overall.

The funds will be particularly targeted to pay down pandemic-era club debt, make improvements to Anfield Stadium and the club’s training center, and fund player acquisitions. 

“Our long-term commitment to Liverpool remains as strong as ever,” said FSG president Mike Gordon. “We have always said that if there is an investment partner that is right for Liverpool then we would pursue the opportunity to help ensure the club’s long-term financial resiliency and future growth.”

Continuing A Trend

This first investment for Dynasty Equity closely follows a growing series of other minority investments across the Premier League, Ligue 1, Serie A, and La Liga either sought or completed, including in Chelsea and Paris St. Germain.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Nears Deal for YouTube Game That Could Break Streaming Records

YouTube closing in on a deal to show a game from Brazil.

Roku’s $10M MLB Deal Resumes Despite ESPN Drama

Early Sunday games begin with a high-profile Cubs-Mets matchup.

Paige Bueckers Dispels Doubts, Praises Dallas Wings Organization

The Wings selected Bueckers with the No. 1 pick in the 2025 WNBA draft.

Celtics-Knicks Game 3 Tickets Near Super Bowl Prices

Game 3 against the Celtics has resale ticket prices beginning around $700.

Featured Today

Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive
May 9, 2025

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.
Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
May 6, 2025

Before the Villanova Knicks, There Were the Kentucky Celtics

Three decades ago, Boston tried its own version of the college-teammate experiment.

Max Verstappen Linked to $300M Aston Martin Deal Ahead of Miami GP

Aston Martin is currently seventh in the constructors championship.
March 20, 2025

High School Sports Power Signs Eight-Figure Rights Deal in First

The deal pays roughly $1 million annually, FOS has learned.
March 27, 2025

Peyton Manning’s Omaha Productions Gets PE Boost

The Hall of Famer’s company gains another prominent backer.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
March 20, 2025

Maxx Crosby’s Agent: Edge Rushers Set to Dominate NFL’s Non-QB Market

Maxx Crosby just signed a three-year, $106.5 million extension.
March 4, 2025

Eagles Make Saquon Barkley NFL’s Highest-Paid Running Back Ever

Barkley is coming off a historic 2024 season with the Eagles.
February 18, 2025

Tiger Woods Signs First PGA Tour Player to Wear Sun Day Red

Karl Vilips will wear Sun Day Red at his season debut at the Mexico Open.
Teammates embrace during matchup in The Hundred cricket league
February 15, 2025

Google, Microsoft, Adobe CEOs Buy Stakes in Cricket League

The England and Wales Cricket Board raised £520m by selling team stakes.