From Play-In Games To Portfolios, LeBron and Curry Are Forces

    • The NBA Play-In Tournament debuted Tuesday.
    • But the main event is tonight: LeBron James vs. Stephen Curry.

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The NBA’s new play-in tournament debuted Tuesday, but the marquee matchup is tonight: Steph Curry vs. LeBron James.

Implemented to give fringe playoff teams a postseason chance, this new win-or-go-home pathway has led to a battle between basketball royalty.

Both superstars are forces off the court, too.

Through SC30 Investments, Curry — who made $74.4 million in 2020 — has put together an impressive portfolio. 

  • Investor in Tonal, the at-home fitness startup also backed by Amazon.
  • Investor in Step, a financial services app that’s also backed by Alex Rodriguez.
  • Co-founder of Unanimous Media and marketing platform Slyce, and also an investor in beverage company Oxigen.

James — who made $96.5 million in the past year — is even more prolific on the business side.

  • Co-founder of The SpringHill Company, home to Uninterrupted and HBO’s “The Shop.”
  • Stakeholder in Fenway Sports Group, owner of the Boston Red Sox and Premier League club Liverpool.
  • Investor in Blaze Pizza, which plans to open 500 locations by the end of 2021. 
  • Co-founder of Ladder, a sports nutrition company. 

As for their teams, the Warriors are narrowly more valuable at $4.7 billion to the Lakers’ $4.6 billion, according to Forbes.