Saturday, June 6, 2026

LeBron vs. Steph: Portfolio Edition

  • The NBA Play-In Tournament debuted Tuesday.
  • But the main event is tonight: LeBron James vs. Stephen Curry.
Robert Hanashiro-USA TODAY Sports/Design: Alex Brooks

The NBA’s new play-in tournament debuted Tuesday, but the marquee matchup is tonight: Steph Curry vs. LeBron James.

Implemented to give fringe playoff teams a postseason chance, this new win-or-go-home pathway has led to a battle between basketball royalty.

Both superstars are forces off the court, too.

Through SC30 Investments, Curry — who made $74.4 million in 2020 — has put together an impressive portfolio. 

  • Investor in Tonal, the at-home fitness startup also backed by Amazon.
  • Investor in Step, a financial services app that’s also backed by Alex Rodriguez.
  • Co-founder of Unanimous Media and marketing platform Slyce, and also an investor in beverage company Oxigen.

James — who made $96.5 million in the past year — is even more prolific on the business side.

  • Co-founder of The SpringHill Company, home to Uninterrupted and HBO’s “The Shop.”
  • Stakeholder in Fenway Sports Group, owner of the Boston Red Sox and Premier League club Liverpool.
  • Investor in Blaze Pizza, which plans to open 500 locations by the end of 2021. 
  • Co-founder of Ladder, a sports nutrition company. 

As for their teams, the Warriors are narrowly more valuable at $4.7 billion to the Lakers’ $4.6 billion, according to Forbes.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Red Sox Fire Alex Cora, Five Coaches in FSG’s Biggest Test Yet

The John Henry-led FSG is facing its greatest challenge.

Red Sox Skid, Liverpool Unrest Puts FSG Under Mounting Pressure

Fans of two Fenway Sports Group–owned teams are growing restless.
Dec 16, 2025; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins center Sidney Crosby (87) congratulates defenseman Erik Karlsson (65) on his goal against the Edmonton Oilers during the second period at PPG Paints Arena.

Penguins Sale Would End a Disappointing 4-Year Run Under FSG

An ownership era with high hopes has been marked with underachievement.
Jul 19, 2019; South Bend, IN, USA; Liverpool defender Virgil van Dijk (4) passes the ball in the second half of a preseason preparation soccer match against the Borussia Dortmund at Notre Dame.

Liverpool’s $598M Gamble Looks Pretty Average on the Pitch—So Far

Liverpool struggles after historic offseason spending and lofty expectations.

Featured Today

Ai sports slop

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Frances Cabral-Delaney
May 29, 2026

How Arsenal Fandom Went ‘Manic’

“People do not become Arsenal fans because it’s easy,” says Zohran Mamdani.
Dec 20, 2025; Oxford, MS, USA; Eli Manning former Mississippi Rebels quarterback and NFL star visits the field prior to a game against the Tulane Green Wave at Vaught-Hemingway Stadium.
June 5, 2026

Not ‘About Raising Prices’: Eli Manning Invests in Youth Sports

Manning discussed the Knicks’ playoff run and the Giants’ new coach.
June 5, 2026

Sanders’s Record NFLPA Income Was Mostly From Trading Cards

The bulk of Sanders’s record NFLPA income came from cards, not jerseys.
Sponsored

Landon Donovan: What Soccer in America Still Needs

Landon Donovan discusses the evolution of soccer in America and investing in the NWSL.
June 3, 2026

The $3 Million Player Who Changed The Spurs Season

The Spurs went 39–11 with Julian Champagnie as a starter.
Jun 2, 2026; San Antonio, TX, USA; San Antonio Spurs forward Victor Wembanyama (1) looks over during practice on media day for the 2026 NBA Finals at Frost Bank Center.
June 3, 2026

Will There Be a Wemby Effect for NBA Finals in France?

France will have two Finals broadcasters for the first time.
Jun 3, 2026; Paris, France; Maja Chwalinska of Poland tosses the ball to serve during her match against Anna Kalinskaya on day 10 at Stade Roland Garros.
June 3, 2026

French Open’s Cinderella Runs May Not Play in Wimbledon

Wimbledon finalizes its entries in mid-May, before the French Open ends.
Jun 2, 2026; Raleigh, North Carolina, USA; Vegas Golden Knights goaltender Carter Hart (79) prepares for the fdfirst period against the Carolina Hurricanes in game one of the 2026 Stanley Cup Final at Lenovo Center
June 3, 2026

Hockey Canada Trial Looms Over Hart in Stanley Cup Playoffs

Carolina fans broke out into a “no means no” chant.