Wednesday December 6, 2023

Fanatics Nabbing WWE Rights In Latest Win Over Panini

  • Fanatics will take over WWE's trading card right from Panini.
  • Last month, Fanatics took over the rights for the NFLPA previously held by Panini.
Fanatics is buying auction marketplace PWCC.
Copy Link
Link Copied
Link Copied

Fanatics strikes again.

Michael Rubin’s $31 billion sports memorabilia behemoth has earned another key victory in its battle with longtime trading card company Panini.

Fanatics is set to start its WWE trading card licensing deal several years early — immediately taking over the rights held by Panini until now. WWE — which already had an apparel deal with Fanatics — has reportedly ended its Panini deal, which was set to expire in 2026, due to breach of contract. Specific details are unclear.

It’s the second time in as many months that Fanatics has undercut Panini and convinced a partner to start a deal early. In August, the NFLPA opted to immediately begin its 20-year trading card partnership with Fanatics, also set to start in 2026.

Before the NFLPA situation, Panini had filed an antitrust suit against Fanatics claiming the company violated federal law with its dominant entry into the trading card business.

Fanatics Not Slowing Down

Since acquiring Topps in 2022, Fanatics has been on a laser-focused mission to control the sports collectibles space.

It also has trading card deals with the NBA and MLB and those leagues’ players associations, and is set to take over the league-wide NFL rights in 2026. And that’s on top of the company’s apparel deals with the NFL, NBA, MLB, NHL, and MLS, among others.

Fanatics is also becoming a player in sports betting, recently acquiring the U.S. operations of PointsBet for $225 million.

Copy Link
Link Copied
Link Copied

What to Read

Baseball Extends Celebration of Negro Leagues With HOF Tribute Game

New event dovetails with planned MLB game at historic Rickwood Field.

NHL Plans To Stage 2024 Draft At $2.3B Vegas Sphere

League becomes first sports entity to stage an event entire at venue.

Two Years After Tokyo’s $13B Olympics: Criminal Charges

Trial begins in bid-rigging scandal further marring already troubled Games.

Diamond Baseball Holdings Flexes Further With WooSox Deal

MiLB team holding company extends acquisition push with Boston's top affiliate.
podcast thumbnail mobile
Front Office Sports Today

NCAA Opens Door to Athlete Compensation


Featured Today

The College Football Playoff is considering rotating TV networks for the national championship game.

CFP Considers Super Bowl-Like Rotation For National Championship Game

Multiple networks could share rights to the championship game, sources told FOS.
Brett Favre
November 27, 2023

Favre Welfare Case Hold-Up? "AG’s Office Has Not Expressed Interest In Pursuing"

The DOJ interviewed Brett Favre in early 2020.
The future of the Pac-12 rests on a court decision.
November 24, 2023

The Pac-12 Plays Its Final Regular-Season Game. Then A Court Decides Its Fate.

The conference's future rests with a court decision.
Lane Kiffin
November 9, 2023

Ole Miss, Lane Kiffin Lawyers Argue for Dismissal of Player Lawsuit

FOS obtained audio of Lane Kiffin's interaction with the player behind lawsuit.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Live Nation
Multiple - USA Careers
Saco Bay PT
Multiple - USA Careers
San Antonio Spurs center Victor Wembanyama dribbles up the court in the first half against the Dallas Mavericks at the Frost Bank Center.

Wembanyama Spurs Debut Jersey Fetches Record Auction Price

The jersey sold for $762,000 — the most ever for an NBA rookie.
Under Armour
November 9, 2023

Under Armour Is Latest Sportswear Giant To See Revenue Drop

North American sales were weak in the most recent quarter.
November 14, 2023

Roger Federer-Backed On Is Growing While Others Stumble

Federer backs Swiss athletic shoe and apparel maker On.

NHL’s Chris Foster on Amplifying Content Distribution With Automation

Learn how the NHL is using WSC Sports to increase fan engagement.
Adidas Yeezy shoes on a shelf.
November 8, 2023

Yeezy Sales Generate $374M In Weak Quarter For Adidas

Adidas reported a decline in operating profits during its most recent quater.
Puma headquarters in Herzogenaurach, Germany
October 24, 2023

Puma Thriving In Europe Despite Weak U.S. Market

German brand continues to report solid earnings despite headwinds
Taylor Swift reacts while sitting next to Donna Kelce watching the Kansas City Chiefs vs Chicago Bears game during the first half at GEHA Field at Arrowhead Stadium.
September 28, 2023

Taylor Swift Is Affecting The NFL, Chiefs Ticket Markets

Swift will visit her second NFL stadium in as many weeks.
Resellers who passed $600 in ticket sales on marketplaces such as StubHub and Ticketmaster now need to report their activity to the IRS.
September 25, 2023

IRS Lowers Threshold to Tax Ticket Resellers for Sports, Concerts

The IRS lowered its ticket sales threshold from $20,000 to $600.