• Loading stock data...
Saturday, August 9, 2025
Tuned In returns to NYC on September 16. Hear from the biggest names in sports media. Click here to get your spot

Expanding Vuori Eyes Lululemon, Nike in $546B Activewear Market

  • Vuori could have nearly 60 brick-and-mortar locations by 2024.
  • Last month, the California-based company began ecommerce operations in China.
Vuori

Activewear brand Vuori continues to expand as it aims to compete with giants in the industry including Nike and Lululemon. 

Vuori — which has thrived as an online retailer and is backed by Japanese investment firm SoftBank — opened its first brick-and-mortar store in New York on Thursday as part of a plan to open about 30 locations globally by the end of 2022. 

  • Vuori could have nearly 60 brick-and-mortar locations by 2024.
  • Last month, the California-based company began ecommerce operations in China.
  • It has been profitable and expects sales to jump more than 70% in 2022. 

In October 2021, Vuori received a $400 million investment from SoftBank valuing the company at $4 billion. The investment marked one of the largest ever in a private apparel company. 

Active Competition

The activewear market is expected to grow to $546 billion by 2024 as several top brands have benefited from increased profits and investment due to pandemic-related demand.

Lululemon generated $1.87 billion in revenue in Q2 2022, a 29% increase year-over-year, surpassing Wall Street estimates of $1.77 billion. The company, which has 600 stores worldwide, has maintained its outlook of doubling revenue to $12.5 billion from 2021 to 2026.

Lululemon Raises Outlook As Revenue Soars

Lululemon reported $1.87 billion in second-quarter revenue.
September 2, 2022

Nike — the world’s most valuable sportswear brand at $33.2 billionposted $12.69 billion in revenue in fiscal Q1, a 4% uptick compared to the same period last year.

The company saw its net income fall 22% year-over-year to $1.5 billion during the quarter and reported inventories of $9.7 billion — a 44% increase compared to Q1 2022.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

After Draft-Day Snub and Drama, Sanders to Start Preseason Opener

Multiple injuries mean Sanders gets the nod for the opening preseason game.

US Open Breaks Prize Money Record, Still Leads All Grand Slams

The total 2025 US Open prize money is $85 million.

Former Heat Security Guard Indicted in $2M Memorabilia Scheme

He is accused of stealing more than 400 game-worn jerseys and other memorabilia, prosecutors say.

WNBA Hits Sophie Cunningham With Fine Over Ref Criticism—Again

Cunningham was fined $500 in July for criticizing referees on a TikTok.

Featured Today

Dec 14, 2019; Philadelphia, PA, USA; President Donald Trump wave during the second quarter of the game between the Navy Midshipmen and the Army Black Knights at Lincoln Financial Field

‘Political Gold’: Trump Putting His Stamp on College Sports 

Trump has embraced executive action on hot-button college sports issues.
August 3, 2025

Inked Under Anesthesia: Athletes Getting $50,000 Tattoos

High-end studios, elite artist teams, and hours under anesthesia.
Coco Gauff at New York Liberty
August 2, 2025

How the New York Liberty Became the Hottest Ticket in Town

Once banished to the burbs, the Libs are now Brooklyn’s marquee attraction.
Las Vegas sign
July 29, 2025

College Sports Embracing Vegas After Years of Cold Shoulder

The Big Ten became the latest newcomer to Sin City.
Sponsored

Win. Advance. Repeat: The Professional Fighters League’s Rise to Prominence 

As of 2025, PFL has introduced a World Tournament format, where every fighter must battle through a high-stakes bracket to reach a championship.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
The 2018 Ragin' Crossfit Games are held at Blackham Coliseum in Lafayette.
March 14, 2025

CrossFit for Sale After Years of Drama and Attrition

The intense fitness workout got popular in the early 2000s.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Sponsored

How On Location is Redefining the Olympic Winter Games Hospitality Experience

As the Olympic Winter Games Milano Cortina 2026 approaches, On Location—the Official Hospitality Provider—is redefining luxury hospitality.
Sponsored

The Surprising Ingredient That Can Improve Your VO2 Max

In the high-stakes world of sports, VO2 max—or maximum oxygen consumption—has emerged as a critical marker of endurance and performance.
Peloton Bike
October 31, 2024

Peloton Earnings Beat Expectations As It Still Loses Subscribers

Peloton tapped Peter Stern, former Ford executive and cofounder of Apple Fitness+, to be its new CEO.
September 4, 2024

Under Armour Sells MapMyFitness Back to Founders 11 Years Later

The founders sold the tracking app to the apparel giant in 2013.