• Loading stock data...
Wednesday, December 11, 2024
Tune in on Dec. 11 at 1:05 p.m. ET for our last Future of Sports virtual summit of the year – Future of Sports: Marketing! Register Now

“Everything Happens For a Reason.”

This post is a part of our new partnership with Generation Y Digital! Check them out on Twitter at @genydig!

By: Chris Yandle, @ChrisYandle

Chris Yandle, PR & Social Media Consultant for @ConsultMaximus

I’ve heard this line a few hundred times in my career, even more so in the last few months. You’ll soon learn why. At a young age, I was enamored by sports. I wasn’t the athletically-inclined individual on the baseball field or the basketball court, but it consumed me. In middle school, reality set in: I had no aspirations of playing team sports at the high school, college, or professional levels. It was time for Plan B.

I had no idea what the hell Plan A was, and Plan B was certainly going to be a challenge. Then, opportunity happened.

The Legend of Stat Man

1996. I was a freshman at Vandebilt Catholic High School in Houma, Louisiana, and I was in my Geography I class. Our teacher, Scott Gauthreaux, was the head boys’ basketball coach, and the first 10 minutes of every class was spent discussing the previous day’s sports news. I didn’t talk for the first few weeks of class because I was shy, but these conversations opened me up more and more. During a Parent-Teacher Conference, Coach Gauthreaux suggested to my parents that I join the basketball team.

He saw something in me that I didn’t.

That opened the door. Then, the head football coach, head girls’ basketball coach, and head baseball coach approached me about helping their teams. It was something I enjoyed — I felt a part of something, I felt important.

For three years, I was known to many parents as “Stat Man” because I was the kid keeping their kids’ stats and submitting them to the local papers and TV stations.

Fast forward to Hattiesburg, Mississippi. As a college freshman in 2000, I walked into the Athletic Media Relations office (by accident) and my eyes were opened to a new portion of the industry I didn’t know existed. It started with humble beginnings as a game day stat keeper at home football, basketball, and baseball games. Easy money, free food, and I got a chance to keep my feet in the athletics realm.

Trial and Error

After my mom suffered a near-fatal brain aneurysm in 2002, I opted to transfer to Louisiana-Lafayette in order to be closer to home. When I received my acceptance letter, I visited the athletic department with one mission: find a job. And that’s what I did. I walked into the Sports Information Department and I felt like I was given the keys to a new car. I never had any sport or design experience, but yet I was given the task of covering men’s and women’s tennis. I had no idea about anything tennis-related.

I thought to myself: “I can do it. I’ll figure this thing out.” Everything I learned during my three-year stint at Louisiana-Lafayette was trial-and-error. And by trial-and-error I mean a s#!@ load of failing and screwing up. I mean, epic fails.

I’ve never shared this portion of my career story. In my first semester at ULL, the sports editor of the school paper was copying-and-pasting our news releases verbatim, and placing them in the school paper with her byline. I was 20 and I was upset. So, I wrote a letter to the editor (the 2002 version of an angry Yelp! Review). In it, I expressed that there were people upset that this act of plagiarism was taking place on our campus and those doing the actual work were getting shafted (or language similar to that). I published it with a pseudonym and I thought the point would get across. Instead, my boss found out it was me and I was read the riot act. Why he didn’t fire me was beyond comprehension. Instead of firing me, he put me in charge of our office’s publications when I had ZERO publication experience.

In a round-about way, I owe him a debt of gratitude for using it as a teaching moment, and not a moment to completely destroy me.

What doesn’t kill you makes you stronger and wiser

Since that moment, I’ve always upheld myself to higher standards than anyone else. From Lafayette to Marshall back to Lafayette, I quickly learned…there was more to learn.

A day after my daughter was born (A DAY AFTER!), I left my wife and newborn daughter at a hospital to move into our new house in Waco, Texas. Working at Baylor University was one of the greatest decisions of my life. I never thought I’d experience a bowl game, a Heisman Trophy winner, a national championship, and more. It was an amazing experience — one I will never forget.

I thought I was at the top. Then, I got the chance to become a director at Miami. Every day of my 24 months at The U was a learning experience. With the NCAA investigation and subsequent outcome, there was never a dull moment in Miami, and I am forever grateful to Chris Freet for believing in me.

If there was ever one career regret I had, it was that I wish I would have left the industry earlier. Instead of leaving for Georgia Tech, I should have left for a different direction. I came to that realization after my first month of consulting after my athletics career came to an apparent end.

I left my ego control me during these last 2–3 years, and I paid a dear price for it. It’s an empowering feeling to know why what happened to me happened and how to fix it. Sometimes it takes disappointment and heartbreak to open a door to something that makes you stronger and better for it in the end.

My completely unorthodox career path comes with a warning: No matter the goals you have or plans you dream about, nothing happens like you imagined. And that’s okay because you control your story. It’s yours to tell. Embrace it, own it, and make your story the best there is.

Everything happens for a reason.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Twitter Moments for Everyone

This post is a part of our new partnership with Generation Y…

Life Lessons Learned On The Path to My Dream Job

This post is a part of our new partnership with Generation Y…

These Tweets Do Reflect Your Employer

This post is a part of our new partnership with Generation Y…

Knowing your Target Audience can Make or Break a Brand

This post is a part of our new partnership with Generation Y…

Featured Today

Nov 2, 2024; Denver, Colorado, USA; Detailed view of a Wilson NBA basketball held by a referee during the second half between the Utah Jazz against the Denver Nuggets at Ball Arena

‘Obvious Weak Point’: Refs Remain an NBA Gambling Concern

A season after Jontay Porter, the biggest risk may not be players.
Nov 2, 2024; Ann Arbor, Michigan, USA; Michigan Wolverines cheerleader runs with a flag before the game against the Oregon Ducks at Michigan Stadium.
opinion
December 7, 2024

College Football’s Billionaire Backer Era Begins

Is this the new normal in CFB recruiting?
LA Galaxy forward Dejan Joveljic (9) celebrates with midfielder Riqui Puig (10) after scoring a goal against Seattle Sounders FC in the second half in the 2024 MLS Cup Western Conference Final match at Dignity Health Sports Park
December 6, 2024

With or Without Messi, Major League Soccer Is Barreling Into the Future

After the Cup final, the league looks to accelerate its growth.
Dec 18, 2022; Lusail, Qatar; FIFA president Gianni Infantino claps during the awards ceremony after the 2022 World Cup final between Argentina and France at Lusail Stadium.
December 2, 2024

FIFA Wants More Matches. Resistance Is Growing Inside the Global Soccer World

Resentment and frustration over expanded schedules is nearing a breaking point.
Sponsored

High Prices for High-Drama College Football Conference Championships

CFB’s new-look conferences—and title game matchups—are having a direct effect on demand for tickets.
Sponsored

Football’s Thanksgiving Day Ticket Feast

Several NFL and college football games on Thanksgiving and Black Friday are driving some eye-popping purchase prices.
Lane Kiffin
December 4, 2024

College Football Devolves Into Sniping As Playoff Bracket Nears

From Lane Kiffin to Jim Phillips, no one is holding back.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 20, 2024

Deion Sanders Downplays NFL Smoke As Former Cowboys Lobby for Him

The Colorado coach says “I’ve got a kickstand down” in Boulder.
Linda McMahon salutes Trump at the RNC
November 19, 2024

Trump Taps WWE’s Linda McMahon to Run Education Dept. He Promised to..

McMahon would have significant influence over women’s college sports. 
Sponsored

Star Power Sells: Mahomes-Allen Showdown, NBA Cup

NFL and NBA purchase prices continue to climb as marquee matchups and star-powered appearances dominate the spotlight this week.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.