Saturday, August 8, 2026

ESPN Wants More SEC Games, but Conference Eyes a Bigger Payday

  • The SEC has an eight-game intraconference football schedule, one fewer than the Big Ten.
  • ESPN will be paying $710 million per year for SEC media rights.
Detroit Free Press

The SEC has been exploring the possibility of expanding its intraconference football schedule from eight to nine games for some time now. A year ago, leaders opted to not make a decision on the move at the league’s spring meetings. This week’s gathering of athletic directors and other executives in Destin, Fla., rendered a similar outcome—but with a new wrinkle.

As meetings wrapped up, SEC commissioner Greg Sankey made it clear that the conference wants Disney to fork over more money in order for schools to add another annual game against one another. This season, the company will begin paying $710 million a year for SEC games on ESPN and ABC, as the broadcast network takes over the game of the week that has been on CBS since 1996.

The Big Ten and Big 12 each play nine-game conference schedules, while the ACC plays eight. Sankey confirmed the SEC had reengaged in conversations with ESPN officials about the value of expanding its conference schedule. Right now, at eight conference games, schools can schedule an extra home game against anyone they choose, allowing for an influx of ticket, concession, and other gameday revenue. Under a nine-game conference schedule, each school would have to give up that home game every other year. If ESPN is willing to pay enough to offset that, then adding an extra conference game seems like it will be a given.

It Pays to Win

One change the SEC did make this week was how it plans to distribute revenue for schools that play in the expanded 12-team College Football Playoff. Teams that play in the first round will receive $3 million, the second round will be worth an additional $3.5 million, the semifinals another $3.75 million, and a championship game appearance $4 million.

Grab Some Popcorn

The SEC also released some early-season game broadcast windows, with some tantalizing matchups in ABC’s new 3:30 p.m. ET Saturday slot. The first all-SEC game at that time to not air on CBS will be South Carolina–Kentucky on Sept. 7. Texas and Oklahoma will resume the Red River Rivalry as new members of the SEC in that window on Oct. 12. Georgia-Alabama will get a prime-time slot on ABC on Sept. 28.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Exclusive

Clay Travis to Launch New Sports Media Outfit Before Football Season

The new company is expected to include video content from his radio show.
U.S. Senator Ted Cruz (R-TX) talks to reporters at the U.S. Capitol in Washington, D.C., U.S., August 6, 2026.

College Sports Bill Faces Steep Hurdles Before August Recess

The Congressional Black Caucus said it would not support the bill.
Dec 16, 2025; Lubbock, Texas, USA; Northern Colorado Bears forarwd Brock Wisne (14) dribbles the ball against Texas Tech Red Raiders forward JT Toppin (15) in the second half at United Supermarkets Arena

How NCAA-Athlete Eligibility Limbo Has Sown ‘Actual Chaos’

Coaches, GMs, and lawyers are still trying to sift through the upheaval.
Troy Aikman and Joe Buck arrive at the Disney Upfront 2022 event in New York City, New York, U.S., May 17, 2022. REUTERS/David Dee Delgado

Aikman, Buck Head Into High-Stakes ESPN Negotiations

ESPN hopes to retain the duo past the network’s first Super Bowl.
podcast thumbnail mobile
Front Office Sports Today

8/7/26 – Aikman and Buck Talks, Fox Won’t Renegotiate NFL Rights Until 2028, and Yankees’ Polymarket Deal

0:00

Featured Today

Joey Spallina of the Maryland Whipsnakes

How Eye Black Became ‘War Paint’ on the Field

“You’re going into battle, doing something you only do on game days.”
August 6, 2026

Tom Brady Explains His Aggressive Push Into Trading Cards

Brady talked to FOS about his eponymous card company.
FILE PHOTO: Cricket - Indian Premier League - IPL - Mumbai Indians v Chennai Super Kings - Wankhede Stadium, Mumbai, India - April 23, 2026 Mumbai Indians' Suryakumar Yadav in action
August 5, 2026

India Is Stealing Cricket’s Throne From England and Australia

India’s insatiable appetite for cricket has shifted the traditional locus of power.
WPBL
July 30, 2026

Who’s Playing Women’s Professional Baseball?

Sixty players from 11 countries are descending on Illinois for six weeks.
Tom's Watch Bar
July 17, 2026

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
The Warner Bros. Water Tower is pictured at Warner Bros. Studios in Burbank on the day it was announced that California and 11 states are suing to block Paramount's $110 billion acquisition of Warner Bros. Discovery in California, U.S. July 13, 2026.
August 6, 2026

WBD Ad Sales Sink Without NBA Live Rights

WBD’s fiscal second-quarter revenue fell 11%.
August 6, 2026

Netflix Wants to Not ‘Do Too Much’ With Field of Dreams Game

The upgraded Iowa complex now has a permanent stadium. 
Sponsored

Saints Great Turns to Ownership

Marques Colston discusses his Champions Fund launch and finding success after football.
August 6, 2026

Fox Pushes Back NFL Media-Rights Negotiations Until 2028

The company also touted strong results from the FIFA men’s World Cup.
National Women’s Soccer League commissioner Jessica Berman announces Columbus as the league's 18th club at ScottsMiracle-Gro Field on April 21, 2026. The club, set to begin play in 2028, will be owned by Haslam Sports Group (HSG), Nationwide and Drs. Christine and Pete Edwards.
August 5, 2026

NWSL Makes Super Bowl Week Part of Its 2027 Kickoff

The NWSL wants to be “woven into” ESPN’s first Super Bowl.
New MLS commissioner Larry Berg speaks with Front Office Sports.
August 5, 2026

Incoming MLS Commissioner Sees ‘Uncapped Upside’ in Media Rights

NYCFC’s CEO called broadcast revenue the league’s biggest weakness.
FILE PHOTO: Disney+ logo is seen in this illustration taken August 5, 2025.
August 5, 2026

Disney Sells Out of Super Bowl LXI Ad Inventory

ESPN parent company Disney exhausted its inventory on an earlier schedule.