• Loading stock data...
Friday, July 4, 2025

EA Files Patent for Recommending Friends with Similar Gaming Habits

Tony Webster/Design: Alex Brooks

​​Electronic Arts has filed a patent for technology that will make online friend recommendations to gamers based on their gaming interests.

According to the filing, EA understands how playing online with strangers may not be as enjoyable as playing with friends, and games with strangers often only last for one session.

The publisher of the “FIFA” and “Madden” franchises wants to fix that by approaching games like social media. The friend recommendation tech will find the best potential matches for each gamer using an algorithm that adheres to certain criteria:

  • When players regularly get online
  • Genre of games played
  • Skill level for each game
  • Device played on (PC, console, mobile, etc.)

EA has been growing steadily, acquiring Codemasters in February for $1.2 billion, Glu Mobile in April for $2.4 billion, and Playdemic in September for $1.4 billion. As of June, it reportedly had $2.8 billion set aside for future acquisitions.

The gaming giant recorded $1.55 billion in first-quarter revenue, surpassing the same quarter last year’s $1.46 billion, and raised its outlook for the fiscal year to $6.85 billion in revenue with $7.4 billion in net bookings.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everything You Need to Know About EA’s Return to College Basketball Video..

There hasn’t been a college basketball game in more than 15 years.
Manchester City

Manchester City Pockets $50 Million for Early Club World Cup Elimination

Saudi side Al-Hilal will bank at least $35 million in its quarterfinal run.
Leo Messi

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
December 30, 2024; Santa Clara, California, USA; San Francisco 49ers quarterback Brock Purdy (13) celebrates after scoring a touchdown against the Detroit Lions during the second quarter at Levi's Stadium.

California Finds Money for World Cup, but 49ers Remain Tens of Millions..

The NFL team promised to cover costs of games at their stadium.

Featured Today

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
July 3, 2025

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”
June 29, 2025

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.