• Loading stock data...
Sunday, November 24, 2024

Done Deal: Utah Hockey Club Unveils Identity, Colors, and Jerseys

  • The newly established NHL franchise selects a color scheme and temporary name.
  • The team is still facing something of a problematic demand crunch for tickets.
Utah Hockey Club

On a day in which Ryan Smith formally closed his deal to acquire an NHL franchise for Utah, the team is now taking several additional—and significant—steps to establish itself in its new home. 

The organization said late Thursday that, as expected, it will be known officially as Utah Hockey Club for its first season in its new home, with “Utah” running across the jerseys. The franchise has also selected a color scheme of “rock black,” “salt white,” and “mountain blue” to serve as a base of its identity for both for this initial campaign in Salt Lake City and beyond. Those colors were chosen in part to be complementary to the existing look of the NBA’s Jazz, also owned by Smith.

Utah HC additionally released the first images of its new jerseys, which will be worn by the team’s selections at the NHL draft set for June 28–29. Some initial Utah HC merchandise will go on sale to fans at that time, followed by wide rollouts as the regular season approaches. 

These key steps to prepare for the 2024–25 season arrive as the franchise prepares a forthcoming third round of fan voting on the permanent team name. After starting with 20 options, the remaining choices include Yeti, Mammoth, Blizzard, Venom, Outlaws, and retaining the Utah HC identity. There is not a timetable to conclude the process, but that third round of voting will happen later this summer. 

Both this interim identity and the permanent one are being developed with the aid of design firm Doubleday & Cartwright. The closing of the deal for Smith, also the owner of two local pro soccer teams, happened just shy of two months after the NHL announced its plan to turn the Coyotes franchise dormant and set up a team in Utah. 

The latest moves are also happening as Utah HC has received more than 34,000 deposits for season tickets, far in excess of the capacity of the Delta Center and creating something of a problematic demand crunch. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Rays $1.3B Ballpark Plans Stalled by Bond Delays, Hurricane Fallout

St. Petersburg officials vote to delay bonds for a new ballpark.
Nov 16, 2023; Las Vegas, Nevada, USA; McLaren F1 Team driver Oscar Piastri of Australia (81) during free practice at Las Vegas Strip Circuit.

F1 Welcomes Second Chapter of Polarizing Las Vegas Grand Prix

Both championship battles have yet to be clinched entering the Las Vegas race, which was not the case last year.

Old Rivals, New Stakes: Notre Dame and Army to Clash in Yankee..

The two schools are playing for the first time since 2016.
Oct 16, 2024; New York City, New York, USA; MLB Commissioner Rob Manfred before game three of the NLCS for the 2024 MLB playoffs at Citi Field.

Manfred Urges Patience on Rays Ballpark, Eyes MLB Media Shift

The commissioner also sees a new era emerging in the sport’s local media landscape.
podcast thumbnail mobile
Front Office Sports Today

How Conference Expansion Has Changed College Football

0:00

Featured Today

Can an Elite Women’s Soccer School Survive the New College Sports Moneyball?

Santa Clara faces an uphill battle in the new college sports landscape.
Nov 16, 2024; Washington, District of Columbia, USA; Washington Spirit forward Trinity Rodman (2) celebrates after defeating NJ/NY Gotham FC in a 2024 NWSL Playoffs semifinal match at Audi Field. Mandatory Credit:
November 22, 2024

The Washington Spirit’s Business Makeover Carried Them to the Finals

The team’s return to the NWSL championship looks a lot different from 2021.
Nov 18, 2023; Las Vegas, Nevada, USA; Williams Racing driver Logan Sargeant of the United States (2) during the Las Vegas Grand Prix at Las Vegas Strip Circuit.
November 21, 2024

F1 Grand Prix Upended Vegas Last Year. Stakes Are High for Its..

Stakes are high as F1 gears up for a successful second act.
Classic Football Shirts New York Pop-Up
November 18, 2024

Vintage Soccer Jerseys Have Found a Sweet Spot in the Lucrative U.S...

The money-making shirts are at the prime intersection of memorabilia and fashion.
Indiana Fever guard Caitlin Clark (22) smiles while answering a question Tuesday, Sept. 17, 2024, after an Indiana Fever practice at Gainbridge Fieldhouse in Indianapolis.

Caitlin Clark a ‘Vital’ Part of Cincinnati NWSL Bid As League Expands

The WNBA superstar has joined an NWSL expansion bid in Cincinnati.
Aaron Rodgers
November 19, 2024

Jets Clean House With Only Aaron Rodgers Remaining

Joe Douglas’s firing wasn’t a surprise, but the timing was.
Sep 29, 2024; Paradise, Nevada, USA; Las Vegas Raiders owner Mark Davis acknowledges a fan before the start of a game between the Raiders and the Cleveland Browns at Allegiant Stadium.
November 21, 2024

Mark Davis to Unload More of the Raiders

He’s agreed to give 15% to new owners, shortly after the Brady sale.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
Michele Kang
November 19, 2024

Michele Kang Drops Whopping $30 Million on U.S. Soccer

It’s the largest gift to the federation focused on girls and women.
November 18, 2024

Roaring to the Top: Lions Become Super Bowl Favorites for First Time

This is the first time in franchise history Detroit is favored to win the Super Bowl.
November 17, 2024

Dallas Wings Secure No. 1 WNBA Pick Projected to be Paige Bueckers

Bueckers has endorsement deals with Nike and Gatorade and an equity stake in Unrivaled.
November 13, 2024

NHL’s Smallest-Market Team Is Breaking Records, Securing Its Future

Both wins and attendance are way up for the often-overlooked NHL franchise.