• Loading stock data...
Monday, June 24, 2024

Disney Pays $900M for MLB’s Stake in Its Streaming Tech

  • Disney is buying the final piece of BAMTech that it didn't already own.
  • The purchase comes amid a major dip in linear TV subscribers.
Disney Ad Sales

Disney paid $900 million to acquire the final chunk of BAMTech, the technological backbone for ESPN+ and the entertainment giant’s other streaming efforts. 

MLB — which founded BAMTech — sold the 15% stake to Disney this month, according to Disney’s latest annual report made public on Tuesday.

That puts the valuation of the subsidiary, now known as Disney Streaming, at $6 billion, a 40% jump over the last 15 months.

The move was one that Disney had the right to trigger this year, and comes days after Bob Iger returned as CEO after the company was led by Bob Chapek for two years.

Disney Buys NHL’s Stake In Its Streaming Tech Company

Disney is buying the NHL’s stake of Disney Streaming Services after the…
August 16, 2021

Iger championed Disney’s emphasis on streaming during the latter part of his 15-year tenure atop the company as subscriber losses increased at ESPN, Disney Channel, and other cable properties. 

  • Created in 2015 as part of Major League Baseball Advanced Media, BAMTech was a streaming pioneer. The NHL was among the other investors outside of MLB.
  • Disney purchased its first stake (33%) in 2016 for about $1 billion.
  • In 2017, Disney paid $1.58 billion to increase its total ownership in BAMTech to 75%. 
  • The NHL sold its 10% stake to Disney last year for $350 million.

Linear Troubles

Consumer cord-cutting continues to hammer legacy media companies, and Disney is no exception.

Disney’s largest cable networks, ESPN and Disney Channel, each lost 2 million subscribers during the company’s year ending Oct. 1, 2022.

Copy Link
Link Copied
Link Copied

What to Read

ESPN Bet’s Operator Is Reportedly Being Eyed in a Potential Takeover

Boyd Gaming has reportedly approached ESPN Bet partner Penn Entertainment about an acquisition.

Coyotes’ Latest Setback Casts Doubt on the NHL’s Future in Arizona

The team says it ‘seriously jeopardizes’ chances of the NHL returning.

Arizona Cancels Auction For Land Coyotes Owner Sought For New Team

The Coyotes’ hopes for a revival in Arizona took another hit Friday.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise


Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.
June 20, 2024

The NFL Could Be the Key to Stephen A. Smith’s ESPN Future

Can Stephen A. Smith become the next Howard Cosell?
June 20, 2024

TV Companies Losing Subscribers As Sports Rights Deals Continue to Rise

Four major TV provider companies reported huge losses.

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
June 18, 2024

Caitlin Clark Continues to be Enormous Box Office for the WNBA

Sunday’s Fever-Sky game was the most-watched WNBA broadcast in 23 years.
June 18, 2024

Roger Goodell Rips ‘Below Standard’ NFL Network Broadcasts in Trial Testimony

The commissioner testified in federal court that NFL Network was subpar.
June 18, 2024

ESPN’s Up-and-Down NBA Season Ends With Finals to Forget

The Finals are set to stay on ESPN through 2036.
June 17, 2024

Leagues’ Disclosure Demands Add Complexity to DSG’s Bankruptcy Exit

The bankrupt regional sports network operator makes an emergency motion for a discovery conference.