• Loading stock data...
Sunday, July 6, 2025

Respected Digital Veteran Dishes on Industry Trends, Career Growth

Subscribe: iTunes | SoundCloud

Jeramie McPeek is one of the longest-tenured professionals in the digital side of the sports industry. Having spent the first 24 years of his career with the Phoenix Suns, McPeek earned his stripes on everything from Xerox machines to Snapchat.

Now, McPeek is taking what he learned with the Suns and applying it to his own business, with clients ranging from Super Bowl Host Committees to the XFL.

As he works through the next challenge in his career, McPeek takes us through the evolution of the industry, what it takes to succeed, and why his favorite memory is when he had the chance to help recruit Steve Nash to the Suns in 2004.

Edited highlights appear below:

On the Evolution of the Industry (8:56)

“When we first started with Suns.com and NBA.com, we would occasionally put up an article once a month and usually it was an article that came from our print magazine or publication. It just evolved to eventually being able to put up really short video clips that were about the size of a postage stamp and it was really grainy and lasted about five seconds long. Training camp in 2000 was the first time that we were taking pictures on a digital camera that used floppy disks. We were able to go back to the team hotel and put those pictures on the website the same day. This totally changed the way we did things. We eventually canceled our print magazine and I put all of our efforts into the website.”

On Going About Staying Up With New Trends (11:52)

“The biggest thing is being open-minded and to not dismiss things out of turn. We dismissed Snapchat initially because we had gone down the road with so many different platforms that have come along from Tout and Foursquare to Google Plus, all of which kind of eventually fizzled out. When Snapchat came along we thought, ‘Oh, why would anybody use that? That doesn’t make sense.’ The biggest thing I would say is to be open minded to experiment with things, try things, and see how they work.”

Social on the Sidelines is Presented to You By:

On Managing Employees With Different Skill (16:21)

“I try to empower people and let them be creative. I want them to show what they can do and they need some freedom and some leeway to do it. When I see areas where I think they can improve or areas that I’d like to see them try something a little different, I’ll pull them aside and kind of give them some guidance and some suggestions to try something different. Most of the people that worked for me would tell you that I was pretty easy going and laid back and someone who tried to create a real family atmosphere.”

“When you work in sports, especially for a team, you’re working a lot of hours and you’re doing a lot of different things and it can be stressful and overwhelming at times. So I think it’s really important to have a strong culture and a culture of people that I’m rich root for each other and back each other up.”

On His Favorite Career Experience (31:56)

“Entering free agency in 2004, the Sun’s president, head coach, and their assistant GM, David Griffin, who’s a close friend of mine, came to me and asked if me and my team could help put together a magazine for Steve Nash to help recruit him to Phoenix. Throughout the conversation, we decided to change it to a coffee table book. In the course of about 30 days, we put together a 100-page coffee table book that was leather bound and had a Sun’s logo embossed on the cover.

The entire book was custom-made for Nash and it included an in-depth interview with Mike D’Antoni, the head coach, who talked about what his offense would look like with Nash. We even photoshopped images of Nash in a Suns uniform next to Amar’e Stoudemire and Shawn Marion and included a section looking ahead to the future that showed him going into the Sun’s ring of honor and winning an MVP.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

 iTunes | SoundCloud

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.

Geoffrey Esper Can’t Catch a Break at Nathan’s Hot Dog Eating Contest

“Hot dogs is not one of my favorite competitions of the year.”

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.

How the Chiefs Are Prepping for Year 2 of Taylor Swift Mania

The pop star is expected to attend more games this season.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive
December 9, 2022

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.