• Loading stock data...
Saturday, March 2, 2024

DAZN, Sky Italia Land Serie A TV Rights For Nearly $5B 

  • Five-year pacts with DAZN, Sky Italia provide critical financial lifeline
  • Top Italian league continues to grapple with ownership, facility issues

Italy’s Serie A remains mired in a host of ownership and facility issues but has nevertheless sealed a major piece of its media future with a set of domestic media rights deals worth $4.8 billion.

The country’s top level of pro soccer has completed a five-year pact with DAZN and Comcast-owned Sky Italia, giving the league a crucial financial lifeline amid significant change across international soccer.

DAZN is said to have offered at least $741 million per year for the rights, airing seven matches per week, while Sky Italia will pay another $212 million annually through the 2028-29 season. 

The agreements, which approach Serie A’s initial goal of $1 billion per year for the rights, reportedly received support from 17 of its 20 clubs in the league. There’s also a possible $1.06 billion bonus for Serie A if certain subscriber targets are met.

The rights deals provide some stability to a key piece of Serie A revenue as it faces a growing financial gap between itself and other top European leagues, as well as the upstart Saudi Pro League. 

Total revenue was just $2.62 billion for the 2021-22 season, slightly more than a third of the comparable figure for England’s Premier League, and projections for the current season are similar. 

On a franchise level, Juventus, the Italian league’s winningest club ever, is dealing with its own revenue issues and a Financial Fair Play penalty, while AC Milan and Inter Milan abandoned plans for a shared $1.3 billion stadium.

Copy Link
Link Copied
Link Copied

What to Read

MASN-Comcast Negotiations: Big Implications for TV and MLB

Orioles-controlled RSN continues to negotiate with dominant local cable carrier.
Max Verstappen. Christian Horner

Formula One Is Back After a Particularly Spicy Offseason

Formula One begins its 2024 season with Saturday’s Bahrain Grand Prix.

NFL Combine Is Buzzing With Talk of Nearly $1B in Extra Cap Space

The 2024 NFL salary cap is $255.4M per team, a $30M-per-team jump over last season.

Electronic Arts’ Layoffs Signal Ongoing Evolution, Struggles

The company is set to make a second major round of staff cuts in the last year.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.
February 28, 2024

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

Paris Games Gain Momentum With $2B Completion of Olympic Village

The $2.2 billion housing project finished on time and was essentially on budget.
Lionel Messi
February 23, 2024

Copa América Tickets Climb in Latest Lionel Messi Effect

Tickets for Argentina’s game in Miami are pushing five figures.
Everton goalkeeper Jordan Pickford passes during the first half against the Everton.
February 26, 2024

Everton Financial Punishment Trimmed After Appeal Is Partially Successful

Everton’s appeal of the EPL’s 10-point punishment was reduced to a six-point loss.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.
German protests
February 21, 2024

German Football League Abandons Outside Investment After Protests

Bundesliga rethinks $1 billion media rights plan.
Manchester United
February 15, 2024

Manchester United Created Europe’s Most Expensive Team Ever

The team cost a record $1.531 billion in transfer fees.
Zambia forward Racheal Kundananji
February 14, 2024

NWSL’s Bay FC Breaks Women’s Soccer Transfer World Record: $787,600

The league’s record-breaking new media rights deal is trickling down to players.
February 9, 2024

Lionel Messi’s Week From Hell

The Argentine soccer star’s Sunday DNP became the biggest absence of his career.