Wednesday November 29, 2023

DAZN Partners with BetMGM in Boxing-Centric Sports Betting Partnership

  • Partnership will last through at least 12 marquee fights over the next 12 months.
  • BetMGM continues signing partnerships, building on recent deals with Red Wings, Titans.
Henrietta Wildsmit-The Times
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A boxing-centric sports betting partnership will kick off on Nov. 7 between sports betting platform BetMGM and streaming service DAZN.

The deal will take the partnership through 12 fight nights across the next year, starting with the WBC lightweight championship between Devin Haney and Yuriorkis Gamboa.

“We are thrilled to go all in on sports betting and embark on an exciting new chapter with BetMGM – marking our longest-term sports betting partnership yet in the U.S.,” DAZN Vice President of Media Sales in North America Michael Mobley said in a release.

Extending across the streaming network’s entire platform, the partnership will offer integrations throughout each fight week and during the broadcast on fight night. 

BetMGM branding will be utilized on live streams and coverage leading up to the fight. A live betting ticker will be featured during the broadcast, along with content around the betting odds. 

Additionally, BetMGM will offer promotional offers in legal betting states to DAZN subscribers. BetMGM is currently active in six states: Colorado, Indiana, Nevada, New Jersey, Tennessee and West Virginia. There are also plans for Michigan, Pennsylvania and Virginia.

“Our deep integrations, like supplying live odds during boxing’s biggest matches and offering customized promotional offers to DAZN subscribers, will provide boxing fans and bettors with entertaining and exciting opportunities to get in on the action,” BetMGM Chief Revenue Officer Matt Prevost said in a statement.

Sports betting operators like BetMGM have been rushing to sign partnerships with media companies in the rush for market share. For example, BetMGM partnered with Yahoo Sports last year.

Earlier this year, Pointsbet partnered with NBC, while ESPN partnered with Caesars Entertainment. Fox Corp. bought into sports betting as it launched its own sports betting platform, Fox Bet, in 2019.

Along with media companies, sports betting operators have been in a continued rush to align with sports teams. BetMGM has been particularly active in the past month, extending and expanding a deal with the Detroit Red Wings and announcing a partnership with the Tennessee Titans as the state opened betting on Nov. 1. It also has deals with leagues like the NBA, NHL and MLB.

BetMGM is a joint venture — Roar Digital — between MGM Resorts International and British sports betting company GVC Holdings.

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