• Loading stock data...
Tuesday, July 15, 2025

Cubs Collaborating With RSN For Different Swing At MLB Streaming

  • Long-discussed effort differs from emergency situations in Arizona, San Diego
  • Monthly price point slightly lower than comparable offerings by YES, NESN
Kamil Krzaczynski-USA TODAY Sports

The Chicago Cubs are the latest MLB team to make a sizable move toward direct-to-consumer local streaming — but they’re taking a far different approach from recent emergency moves by the Arizona Diamondbacks and San Diego Padres.

One of the league’s most famous franchises and their Marquee Sports Network completed long-discussed plans to introduce a local streaming subscription offering the team’s live games, studio programming, documentaries, and other content for $19.99 per month.

The Marquee streaming element resembles that of other team-owned regional sports networks such as the New York Yankees’ YES Network and Boston Red Sox’s NESN, both of whom have started selling digital in-market plans, albeit at higher monthly prices.

The collaborative effort is a stark contrast from the situations in Arizona and San Diego

With relatively little notice, MLB took over production of those teams’ games due to the ongoing bankruptcy proceedings of Bally Sports parent Diamond Sports Group, with a temporary structure offering games for a local streaming fee of $19.99 per month.

As cord-cutting continues to fundamentally reshape the entire U.S. media landscape — slashing the number of traditional pay-TV households from 102.1 million in 2014 to 63.2 million in 2023, but without replacing the lost revenue from linear TV — teams continue to search for answers on how to reach fans.

“Ultimately, I hope the league comes up with a system where any fan can watch any game anywhere, but there’s legacy systems we’re going to have to work out,” Cubs owner Tom Ricketts said.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

WNBA Hits Fourth-Highest ABC Viewership With Clark-Bueckers Duel

Clark missed the first Fever vs. Wings game with an injury.

Manfred on State of MLB: Pay Gap Is Growing, Media Future in..

Divisions between management and labor are again laid bare.

Georgia’s Kirby Smart Says Money Is Making Players Too Comfortable

The football coach is concerned about the revenue-sharing era.

Raleigh Dumps Competition in HR Derby to Win $1M Prize

“Big Dumper” barely gets into the semifinals before ultimately winning the competition.

Featured Today

May 31, 2025; Philadelphia, PA, USA; Sydney McLaughin-Levrone (USA) reacts before the women's 100m hurdles during the Grand Slam Track Philadelphia at Franklin Field
exclusive

Track’s New Money Is Running Into Old Problems

The sport’s big-money era has hit some speed bumps in 2025.
Bobbleheads are seen at Vintage Indy Sports, Tuesday, April 29, 2025 in Speedway. The local sports memorabilia store opened recently.
July 12, 2025

Baseball’s Bobbleheads Are the Center of the Collectibles Universe

Baseball’s most important keepsake drives long lines—and big business.
Rimouski, QC - JUNE 1: Final Game of the 2025 Memorial Cup between the Medicine Hats Tigers and the London Knights on June 1, 2025, at the Colisée Financière Sun Life in Rimouski, Qc.
July 11, 2025

CHL Is Facing a ‘Pandora’s Box’ of Questions Amid NCAA Talent Departure

As players defect to college, the Canadian Hockey League won’t cede ground.
Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.
July 9, 2025

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
Brittney Griner and Caitlin Clark
exclusive

‘Good Morning America’ Will Air From WNBA All-Star in First

The All-Star Game’s relevance has exploded with the league in recent years.
F1
July 11, 2025

F1 ‘Poised’ to Choose Apple Money Over ESPN Reach

Formula One looks to be changing lanes.
NBC Sports
exclusive
July 14, 2025

NBC Hiring Ex-Hawks Exec Grant Liffmann As NBA Front Office Insider

Liffmann spent the last three years with Atlanta after covering the Warriors.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jul 10, 2025; Wimbledon, United Kingdom; Iga Swiatek of Poland at her on court interview after winning her match against Belinda Bencic of Switzerland on day 11 at All England Lawn Tennis and Croquet Club.
July 10, 2025

Wimbledon Set to Deliver Strong Finals Matchup for ESPN

Novak Djokovic is still in the hunt for his 25th Grand Slam.
Paige Bueckers
exclusive
July 8, 2025

Women’s March Madness Expansion Wouldn’t Yield More ESPN Money

ESPN is not required to pay extra if women’s March Madness expands.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.
July 8, 2025

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.
Jul 6, 2025; Houston, Texas, USA; Mexico forward Marcel Ruiz (14) heads the ball in front of United States midfielder Brenden Aaronson (11) in the second half during the 2025 Gold Cup Final at NRG Stadium.
July 7, 2025

USMNT Struggles Still Produce Big Gold Cup Ratings for Fox

The U.S. team’s recent issues culminated in a loss to Mexico.