Crypto Exchange Might Get Miami Heat Arena Naming Rights

    • The AmericanAirlines Arena may see a name change two years after the deal with the airline expired.
    • Cryptocurrency FTX is reportedly in talks with the venue.

AmericanAirlines Arena, home of the Miami Heat, may see cryptocurrency platform FTX become the newest sponsor of the venue. Though it’s still named after the airline, American’s 20-year deal expired in 2019.

If the partnership with FTX goes through, it would mark the first time a cryptocurrency exchange has held naming rights to a professional sports venue in the States.

While there’s been no official announcement, the Miami Herald reported that ftxarena.com has been registered as a domain name by an unidentified party and accounts with the potential arena name were found on social media.

American Airlines paid the Heat about $2.1 million per year for naming rights to the stadium. Miami-Dade County has been paying the team nearly the same amount while it searches for a new partner.

In other crypto meets sports news, the Oakland A’s are offering all-season suite tickets for one Bitcoin, which jumped to over $60,000 for the first time last week. The Dallas Mavericks began accepting Dogecoin for tickets and merchandise earlier this month.

In February, Forbes said the Heat is worth $2.38 billion, good enough for 12th most valuable team in the NBA. Miami-Dade County reportedly wants to land an arena naming rights deal that runs through the 2029-30 season.