Saturday, October 17, 2026

Commanders Era Begins In Washington

  • The announcement concludes the franchise’s move away from Native American imagery.
  • Focus now shifts to finding a new stadium to replace outdated FedEx Field.
Washington Commanders
Washington Commanders/Design: Alex Brooks

Want more from Front Office Sports
in your search results?

Add Front Office Sports on Google

Dan Snyder stood at the podium Wednesday to introduce his Washington Commanders, a rebrand the NFL owner vowed would “never” occur. 

The placeholder “Washington Football Team” has been used for the last 18 months, when Snyder relented to criticism over the team’s former derogatory name that could have cost the team several sponsors.

More than 40,000 fan submissions flowed in, and the Commanders won after other popular names were tied up by trademark squatters.

The rebrand will reportedly cost the team as much as $20 million, twice what Snyder was fined by the NFL at the conclusion of the league’s investigation of WFT’s alleged toxic workplace last year. That investigation will be the subject of a House Oversight Committee roundtable discussion on Thursday.

With the new name out of the way, next up is a proposed $2 billion domed stadium. The lease at outdated FedEx Field is up in 2027.

  • Two bills were introduced in the Virginia legislature, with two suburban counties considered as possible sites.
  • Maryland, where FedEx Field is located, is in the running, although the lack of legalized sports betting could hinder things there.
  • The site of RFK Stadium, where the Commanders called home for decades, has also been explored.

Next Name Change?

Cleveland’s MLB team became the Guardians in July, and the Commanders announcement completed that franchise’s move away from Native American imagery, but the Atlanta Braves, Chicago Blackhawks, and Kansas City Chiefs remain.

Download the FOS App

The business of sports, in your pocket.

QR code to download the app

Scan the QR code to get the app now.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Reinstates Josh Jacobs, Jonathon Cooper From Paid Leave

Each player missed six games while on the commissioner-exempt list.
Troy Aikman
Exclusive

Troy Aikman, Dolphins Have No Ongoing Consulting Agreement

Aikman’s official role ended with the coach and GM searches.

Jags Eye First London Sweep As U.K. Future Remains Uncertain

The Jaguars host the Texans after beating the Eagles.
Opinion

Troy Aikman–Joe Buck Breakup Looks More Likely Than Ever

ESPN hasn’t formally offered Troy Aikman a new deal, sources say.
podcast thumbnail mobile
Front Office Sports Today

10/16/26 – Aikman Eyes Free Agency, CFP Nears 24 Teams, Stoudemire Becomes Cop

0:00

Featured Today

College Flag Football Is Outgrowing Its DIY Era

Women have been building the college game themselves at the club level.
Oct 5, 2026; Pittsburgh, Pennsylvania, USA; Pittsburgh Penguins general manager Kyle Dubas arrives at the arena before the Penguins host the Winnipeg Jets at PPG Paints Arena
October 12, 2026

NHL’s New Wave of GMs Is Built Different

“I am in the prediction business,” Devils GM Sunny Mehta tells FOS.
Action Images/Peter Cziborra
October 9, 2026

Is Leicester City’s $264 Million Price Tag Too Rich for Hungry Investors?

After falling from grace, how much is a former top club worth?
Oct 3, 2026; Starkville, Mississippi, USA; Alabama Crimson Tide head coach Kalen DeBoer waits to run onto the field prior to the game against the Mississippi State Bulldogs at Davis Wade Stadium at Scott Field. Mandatory Credit: Petre Thomas-Imagn Images
October 7, 2026

Who Is Alabama Football in Year 3 Under Kalen DeBoer?

The No. 6 Crimson Tide host No. 2 Georgia on Saturday.
Cubs behind the scenes
October 6, 2026

Hollywood and TikTok: Sports Media’s New ‘Blueprint’

Teams and leagues are pouring money into the quest for fans.

Kirk Herbstreit’s Dog Gets His Own Line of Merchandise

Peter Fan Club says it has notched thousands of orders.
August 28, 2026

Why Is Nike Suddenly Part of Sorority Rush Season?

They’re “campus athletes.”
September 2, 2026

Good Good CEO Steps Down Amid Callaway Driver Ad Fallout

Matt Kendrick says he didn’t see the ad before it was published.
Sponsored

The State of AI in Sports 2026

Front Office Sports and Teamworks reveal how AI is reshaping sports in the first industry-wide report on adoption, investment, and impact.
August 27, 2026

Good Good Golf Founder Apologizes, Says He Hopes People ‘Move On’ 

Clark was shown shoving fellow Good Good creator Alexis Miestowski.
August 23, 2026

US Open ‘Almost Doubling’ Credentials for Content Creators

Nearly 100 creators will be credentialed at this year’s US Open.
August 23, 2026

Good Good Golf Pulls Ad, Apologizes Following Backlash

Callaway, Good Good’s equipment partner, said it was “disappointed by the content.”
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”