• Loading stock data...
Friday, January 17, 2025

How College Football Bowl Games Provide Experiences and Impact Beyond the Game

Photo credit: Chick-Fil-A Peach Bowl
college-football-bowl-games-experience

Photo via Chick-Fil-A Peach Bowl

With the large majority of the 40 college football bowl games already completed, postseason competition has certainly lived up to the hype.

For example, while not every game has featured traditional powerhouses, over 3.3 million viewers tuned into this year’s Las Vegas Bowl featuring Fresno State and Arizona State — both of whom welcomed a payout of $1.35 million for participating.

Outside of the revenue generated, bowl games offer more than just a chance to end the season with a victory, but rather a unique experience for players, coaches, and fans. In one fun instance, the Capital One Orange Bowl created a personalized bobblehead of each student-athlete who participated in this year’s game.

To put this all in perspective, media coverage and game highlights can overshadow the overall experience bowl games provide to student-athletes. Here are three examples of players enjoying activities beyond the game and off the field this postseason.

Makers Wanted Bahamas Bowl: Toledo Rockets vs. FIU Panthers

One of the youngest and most unique bowl games, the Makers Wanted Bahamas Bowl was certified in May of 2014 and is the lone bowl game where fans need a passport to travel.

The Toledo Rockets and FIU Panthers had an opportunity to make a difference off the field prior to their game last week by participating in two community outreach events in the capital of Nassau. Both teams visited the Ranfurly Home for Children, where players enjoyed basketball, foot races, and volleyball with the children residing there.

READ MORE: Inside the Event Management Playbook for College Football Bowl Games

“For someone like me, I have never been out of the United States until now, so I can speak firsthand on the importance of staying disciplined and watching things work in your favor,” said Willie Ross Jr., a junior defensive tackle for the Toledo Rockets.

Richard Giannini, the executive director of the Bahamas Bowl, took things a step further and donated 3,000 bowl tickets to students in New Providence in an effort to introduce Bahamian students to the game of American football. Within a span of four years, the Bahamas Bowl has pumped over $23,000,000 into the Bahamian economy and even convinced the Bahamian Minister of Education to introduce TackleBar Football into schools on a trial basis.

Chick-Fil-A Peach Bowl: Florida Gators vs. Michigan Wolverines

Making an impact on the community is important, but another reward of the bowl experience is player hospitality events.

The Gators and Wolverines enjoyed competition outside of this past weekend’s Peach Bowl in the event’s Battle of Bowl Week, featuring go-kart racing, a basketball challenge and other events designed for players to have fun.

“We think of it as a reward for the players,” said Chick-Fil-A Peach Bowl President and CEO Gary Stokan. “They’re the ones preparing through the winter, spring, summer, and then playing in the fall. They deserve to be treated first-class. We have a theme we use: live, laugh and learn.”

Players also squared off at the Andretti Indoor Karting facility with high-speed super carts and then in a basketball challenge at the team hotel.

[mc4wp_form id=”8260″]

“(Entering the week), we (set) a competition every night for the belt, and whoever won the cumulative rankings got the belt to take home with them,” Stokan said. “We’ve seen that belt in a lot of different places. The guys really get into the Battle for Bowl Week belt.”

In addition to competing, Stokan and the Peach Bowl committee also placed a high value on providing an educational experience as well.

“We wanted them to learn,” Stokan said. “We had Congressman (John) Lewis and Andy Young and C.T. Vivian, who are three of the top eight people in Dr. King’s Civil Rights movement. They talked about leadership. We did it in Ebenezer Baptist Church, where Dr. King spoke. And we had both teams sit together, which is a no-no in the bowl business. So it’s a living history lesson.”

While the Peach Bowl offered one of the highly anticipated, marquee matchups this season, the impact of the bowl experience was felt far beyond the playing field.

RedBox Bowl: Michigan State Spartans vs. Oregon Ducks

Not to be overshadowed by this year’s College Football Playoff National Championship Game, the San Francisco Bay Area is also host to an annual bowl game. After four previous name changes since the game’s inception in 2002, the Bay Area’s college football bowl game was renamed the Redbox Bowl earlier this year following a multi-year deal with the new-release movie and video-game rental company.

READ MORE: Inside the Meteoric Rise of College Football Games

“The Redbox Bowl is thrilled to welcome two storied college football brands with shared history like Oregon and Michigan State to play in front of a primetime national audience at Levi’s Stadium,” said Ryan Oppelt, executive director of the RedBox Bowl and director of the Bay Area Host Committee. “The Ducks and Spartans have large alumni contingents in the Bay Area, so we couldn’t ask for a better way to kick off an incredible week of postseason football.”

Players attended a premiere matchup this week at Oracle Arena between the Golden State Warriors and the Portland Trail Blazers. Several Michigan State players were welcomed by Spartans alumnus and current Warriors star Draymond Green after the game.

Student-athletes were also given a tour of the world famous Alcatraz Prison on Alcatraz Island. Outside of sightseeing, both Oregon and Michigan State players volunteered to help those in need at GLIDE and St. Anthony’s in San Francisco ahead of Monday afternoon’s tilt.

As you can see through just a small handful of examples, bowl games provide not only an experience for players and coaches, but also are an avenue for impact on the host cities, local communities, and even countries that participate. The level of responsibility for sports commissions and planning committees is high, but the outcomes can create memories far beyond the game.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Australian Open Animating Matches on YouTube in Broadcast Loophole

The animated players have drawn comparisons to Wii Sports characters.
Showboats’ Daewood Davis (2) celebrates after scoring a touchdown during the UFL game between the San Antonio Brahmas and Memphis Showboats in Simmons Liberty Bank Stadium in Simmons Bank Liberty Stadium in Memphis, Tenn., on Saturday, April 6, 2024.

The UFL Is Primed for Success—If It Can Resist Its Impulse for..

The spring football league must buck temptation if it wants to succeed.
Mar 5, 2024; Houston, Texas, USA; Houston Rockets owner Tilman Fertitta smiles during the third quarter against the San Antonio Spurs at Toyota Center.

Cubs, Mavs, Rockets Owners Co-Hosting Trump Reception With Zuckerberg

Owners of three sports teams are teaming up for an inauguration party.
The United States Capitol during the certification of votes by Congress making Donald Trump president on Jan. 6, 2025.

U.S. House Passes Ban on Transgender Athletes in Women’s Sports

The bill would apply to all educational levels, from kindergarten to college.

Featured Today

Race leader and eventual stage winner Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) in the final kilometer up the finish climb of stage 19 from Logroño to Alto De Moncalvillo (ESP/168km) of the 79th La Vuelta Ciclista a España 2024 on 6 September. // Kristof Ramon / Red Bull Content Pool // SI202409060905 // Usage for editorial use only //Primož ROGLIČ (SVN/RedBull-Bora-Hansgrohe) congratulated by teammate Florian LIPOWITZ (DEU/RedBull - BORA - hansgrohe) after a very strong stage 13 from Lugo to Puerto De Ancares (ESP/171km) of the 79th La Vuelta Ciclista a España 2024 on 30 August

Red Bull Is on a Hot Streak in Sports. Can It Win..

The company is betting on a big future in cycling.
Ohio State Buckeyes defensive end Jack Sawyer (33) knocks the ball out of the hands of Texas Longhorns quarterback Quinn Ewers (3) and returns the fumble for a touchdown in the fourth quarter of the Cotton Bowl Classic during the College Football Playoff semifinal game at AT&T Stadium in Arlington, Texas on January, 10, 2025.
January 11, 2025

College Football Is Closer Than Ever to Perfecting the Championship Process

Despite valid criticisms, the first expanded Playoff is working.
Jan 2, 2025; New Orleans, LA, USA; Notre Dame Fighting Irish head coach Marcus Freeman (R) reacts on the sidelines in the final minute against the Georgia Bulldogs during the fourth quarter at Caesars Superdome.
January 9, 2025

Amid Realignment Mania, Notre Dame Stayed Independent. It Paid Off

How the CFP semifinal-bound Fighting Irish made their business model work.
Ohio State wide receiver Jeremiah Smith (4) celebrates a first-down catch against Oregon during the 2025 Rose Bowl in Pasadena, Calif.
January 3, 2025

The Biggest Changes to College Sports Are Coming in 2025

Sweeping developments could affect the college sports foundation this year.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
May 20, 2024

Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
The stands at the Solheim Cup
September 13, 2024

LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
October 3, 2022

Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
Nintendo-logo
August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.