Tuesday, May 12, 2026

Browns Choose Team Name For Stadium, End Naming Rights Deal

  • The deal is ending seven years early after FirstEnergy paid $107M for rights intended to run through 2030
  • The team’s stadium, originally built in 1999, now reverts to its former name, Cleveland Browns Stadium.
Cleveland-Browns
Kirby Lee-USA TODAY Sports

The Cleveland Browns and FirstEnergy Corp have mutually agreed to end their stadium naming rights deal, ending a sponsorship entangled in a political scandal.

Cleveland’s stadium has been called FirstEnergy Stadium since 2013, when the Akron-based electric utility company paid $107 million for a deal that was supposed to last through 2030. 

The deal now ends about three years after news of FirstEnergy’s involvement in the 2020 Ohio nuclear bribery scandal in which $60 million was paid to a company controlled by Larry Householder, the former speaker of the Ohio House of Representatives, in exchange for passing a $1.3 billion bailout for nuclear power operators in the state.

FirstEnergy was fined $230 million for its role in the crime, and Cleveland’s city council passed nonbinding legislation last year in favor of removing FirstEnergy as the Browns’ stadium sponsor. 

The team’s stadium, originally built in 1999 upon the Browns’ return to the NFL, now reverts to its former name, Cleveland Browns Stadium.

A report last year said the Browns were seeking to build a publicly funded $1 billion new stadium, but team owner Jimmy and Dee Haslam denied the report. Cleveland mayor Justin Bibb pushed earlier this year for any new stadium or renovations to be conscious of Cleveland’s lakefront prosperity. 

“It’s going to be important that we, as a community, find a way to not just think about the stadium, but the lakefront as an asset for the entire region,” Bibb said in January.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Feb 6, 2025; New Orleans, LA, USA; A NFL shield logo on an Honors trophy at the Super Bowl LIX NFL Honors at Saenger Theatre. Mandatory Credit: Kirby Lee-Imagn Images
exclusive

NFL Honors Expected to Move to Netflix

The NFL’s annual awards show is moving to streaming.
Packers fans watch as the 49ers celebrate one of their touchdowns on a giant TV screen at Mecca Sports Bar and Grill on Jan. 19, 2020.

NFL Schedule Tweaks Continue Erosion of Sunday’s Witching Hour

More standalone windows mean less inventory for “NFL Red Zone.”

NFL Spotlights Legacy Networks As D.C. Streaming Criticism Mounts

Fox, NBC, and CBS each gained additional national broadcast windows.
Feb 8, 2026; Santa Clara, CA, USA; Former Super Bowl MVP Tom Brady in attendance before Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn ImagesFeb 8, 2026; Santa Clara, CA, USA; Former Super Bowl MVP Tom Brady in attendance before Super Bowl LX between the Seattle Seahawks and the New England Patriots at Levi's Stadium. Mandatory Credit: Mark J. Rebilas-Imagn Images

How Tom Brady Won the Upfronts for Fox

Fox’s lead NFL analyst is also a corporate ambassador for the network.

Featured Today

Collectible Cups Are Sending Sports Fans Into a Frenzy

The drink is secondary to the wild vessel it comes in.
Matt Palumb
May 8, 2026

Pro Lacrosse’s Top Ref Is As Famous As the Players

The last celebrity referee is in the Premier Lacrosse League.
May 2, 2026; Atlanta, Georgia, USA; Atlanta United midfielder Saba Lobjanidze (11) reacts to his goal against the CF Montréal in the first half at Mercedes-Benz Stadium. Mandatory Credit
May 7, 2026

How Atlanta Unexpectedly Became the Epicenter of U.S. Soccer

U.S. Soccer is opening a new national HQ in Georgia.
Tottenham Hotspur
May 6, 2026

Tottenham Hotspur Is Facing a Billion-Dollar Disaster

A seemingly improbable drop to England’s second tier is a tangible possibility.

Braves Earnings Show Promise and Pressure of RSN Shift

The club’s revenue surged, aided in part by the earlier season start.
May 11, 2026

Investor Recalls Kang’s Tense Takeover of Spirit

The Spirit’s valuation has increased 4,200% since 2020.
May 11, 2026

Clippers Were the Quiet Winners of NBA Draft Lottery

The Clippers will pick fifth in June’s draft. 
Sponsored

What Is It Like to Run the Knicks?

Dave Checketts on his time running the Knicks & Jazz, Jordan war stories, and his investment strategy across major sports leagues.
May 10, 2026

Pacers President to Fans After Losing NBA Draft Lottery Pick: ‘I’m Sorry’

Indiana had a 52.1% chance of keeping their pick.
Apr 11, 2025; Dallas, Texas, USA; Dallas Mavericks minority owner Mark Cuban walks off the court after the game against the Toronto Raptors at the American Airlines Center.
May 8, 2026

Why Mark Cuban Bought Into a Canadian Basketball Team

“Canada is producing more stars than any other country.”
May 5, 2026

Dallas Wings Coach: Team Will Play 2027 Games at Mavericks’ Arena

The Wings CEO said that the move is not final.
May 4, 2026

Bulls Hire Hawks SVP Bryson Graham in Effort to Return to Relevance

Graham spent 15 years working for the Pelicans.