Thursday, July 16, 2026

Charlotte Hornets Spending Low, Underperforming in Michael Jordan Era

  • The Hornets have made the postseason only twice since Jordan bought the team in 2010.
  • Charlotte failed to win a playoff series for 18 straight seasons, tied with the Kings and Timberwolves for the longest active streak in the NBA.
Jeremy Brevard-USA TODAY Sports

Michael Jordan may have been the GOAT on the court, but his on-court success hasn’t translated to his ownership of the Charlotte Hornets.

With their 29-point loss to the Hawks in the play-in round, Charlotte has now missed six straight playoffs and failed to win a playoff series for 18 straight seasons — that’s tied with the Kings and Timberwolves for the longest active streak in the NBA.

The Hornets had its best season by win total (43) since 2015-16, but it still wasn’t enough.

  • The Hornets have made the postseason only twice since Jordan bought the team in 2010.
  • Since then, Charlotte has never finished higher than 15th in attendance (2021-22).
  • The team relocated to New Orleans in 2002, then became the Charlotte Bobcats from 2004-2014, finishing in the lottery eight of those 10 seasons.

The 2016-17 campaign ($103M) was the only year in which Jordan’s teams were among the top 10 payrolls since 2010. They had the third-lowest 2021-22 payroll ($122M).

Jordan — whose net worth is $1.7 billion — has seen some return on his initial investment. 

He bought the Hornets in 2010 for around $180 million, and they’re currently valued at $1.57 billion — but that still makes them the fourth-lowest NBA team by value.

With young superstar LaMelo Ball leading the team for the foreseeable future, better days — and returns — could be ahead.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Apr 12, 2026; New York, New York, USA; Charlotte Hornets guard LaMelo Ball (1) dribbles up court against the New York Knicks during the first half at Madison Square Garden. Mandatory Credit: Vincent Carchietta-Imagn Images

LaMelo Ball Trade Marks New Era for Wolves and NBA

The deal comes hours after the conclusion of the NBA draft.
Oct 26, 2024; Charlotte, North Carolina, USA; Miami Heat guard Terry Rozier (2) drives the baseline against the Charlotte Hornets during the first quarter at Spectrum Center. Mandatory Credit: Nell Redmond-Imagn Images

Terry Rozier Rips Ruling That Blocked Most of $26.6M Deal

The former Heat guard says release conditions jeopardize his NBA future.
May 2, 2026; Boston, Massachusetts, USA; Philadelphia 76ers guard Tyrese Maxey (0) drives past Boston Celtics guard Jaylen Brown (7) during the first quarter of game seven of the first round of the 2026 NBA Playoffs at TD Garden.

First Round of NBA Playoffs Reaches 33-Year Viewership High

Game 7 of the 76ers-Celtics series averaged 11 million viewers.

NBA Playoffs Get Strong Early Ratings

It’s unclear whether Luka Dončić will return in the second round.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With USWNT Alumni Julie Ertz & Kealia Watt

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.
Jerry Colangelo sits courtside as the GCU Lopes play the Oklahoma State Cowboys at Mortgage Matchup Center on Dec. 6, 2025, in Phoenix, Arizona.
First at FOS

Las Vegas Jacks Have Been in the Works for Over a Year

The group paid $2,200 in fees to apply for the two trademarks.
Jun 20, 2026; Raleigh, North Carolina, USA; Carolina Hurricanes left wing William Carrier (28) and defenseman K'andre Miller (19) walk out with the Stanley Cup trophy during the Stanley Cup championship parade and rally at Raleigh.
July 10, 2026

Dundon Faces Backlash for Engraving Kids’ Names on Stanley Cup

All five names of the owner’s children are on the Stanley Cup.
July 12, 2026

Seahawks Set NFL Record With $9.612B Sale to Khosla

Vinod Khosla’s wife will “serve as the controlling owner.”
Sponsored

Clase Azul Tequila Founder’s Soccer Ownership

Arturo Lomeli talks about managing a tequila brand and two soccer clubs.
Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.
July 9, 2026

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
July 6, 2026

Chicago Sky Shuffle Practice Venues As Facility Delay Continues

Chicago has not given a firm opening date for their practice facility.
July 1, 2026

Celtics Send Jaylen Brown to Sixers in Swap of Huge Contracts

Paul George is set to make $54 million next year.
June 24, 2026

Cardinals Shake Up Front Office in Long-Term Leadership Plan

Club owner Bill DeWitt Jr. begins to prepare the club for life without him.