• Loading stock data...
Monday, June 24, 2024

Addressing the Challenges of Working in Social Media

challenges-working-social-media

Subscribe: iTunes | SoundCloud

Working in social media is no easy task. From long hours and negative comments to having to deal with being understaffed in more cases than not, being the face of the digital brand is not as easy as people would like to think. (Yeah, most of the people behind the account aren’t interns.)

In a candid conversation, Amara Baptist and Shahbaz Khan discuss mental health struggles while working in social, challenges working in the field, and much more.

Edited highlights appear below:

On Reading vs. Not Reading the Mentions (2:47)

Amara: “It really does take a toll on you. I think the thing with social media is it feels a lot bigger than I think it really is. It’s a huge thing, everybody’s on there, but it feels like everyone in the world is telling you that you’re awful and taking their frustrations out on you because we’re so invested and so involved.”

Shahbaz: “I think it’s multifaceted. You work for the team, so obviously you want them to succeed, right? Then things don’t go according to plan and that takes a toll by itself. I’ll say, in my time with the Kings, we did some stuff that was amazing. I’m still to this day so proud of what we did in Sacramento. A lot of ideas are shut down — not internally, but from a fan perspective — because of the negativity that’s out there, so it kind of hinders some of the creativity and some of the ideas that you’re willing to execute.”

On Struggling With Anxiety (12:06)

Shahbaz: “I’ve been in a place where, quite honestly, I was depressed and I’ve struggled with anxiety, not solely due to (reading the mentions), but it doesn’t necessarily help to read those all the time. And so putting yourself in a place where you’re able to separate those as much as possible, focus on a lot of the positive comments, and the positivity that’s out there is a good thing.”

“I think more than anything, it’s super important to know who you’re working with and trust them. The amount of time you spend with your coworkers is so insane. You probably see them more than your family, so you just need to know to trust them. If you’re having some internal struggles or you’re having some creativity issues, go to them and trust each other.”

Social on the Sidelines is Presented to You By:

On Managing a Staff (14:08)

Amara: “I think it’s important to take these things into consideration for people in manager or director positions that aren’t doing the grunt work every day — that this does take a toll and that they need to be conscious. Sometimes the coordinator or the person that’s constantly engulfed in this place of social media might need a break or a day off. I think this is also really important when you’re you’re hiring interns.”

[mc4wp_form id=”8260″]

On Biggest Struggle in Career in NBA (25:41)

Amara: “My biggest struggle since working in social media has been that since our jobs are largely based on metrics, I find that sometimes carries over to my personal life, which I really don’t like. If I’m on Instagram and I post a photo, my brain immediately goes to how many people like this, and I think there’s so much that’s really stressful in itself because you’re already judging yourself on the work that you’re doing, and then it goes over to your personal life.”

Shahbaz: “For me, it was probably the switch from Sacramento back to Minnesota. There’s a lot of different strategies and ways that I would have to go about the job that’s different than what I’m currently doing. It’s one of the things that’s unique about our jobs and one of the things that I prided myself on in going from Minneapolis to Sacramento the first time and being able to implement a new strategy in Sacramento was something that I thought was a lot of fun and something I looked forward to. Then, coming back after some of the stuff that we were able to do in Sacramento, I put too much internal pressure on myself to try to live up to a standard that everything that we were doing needed to be humorous and then taking a step back pretty much two days in and realizing that, ‘Okay, you’re not in Sacramento anymore.’ There’s a completely different organizational tone.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

iTunes | SoundCloud

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Scheffler’s Season Earnings Could Surpass Top NFL, NBA, MLB Stars

The golfer has already won more than $27 million this season.

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.

Clark vs. Reese: Priciest WNBA Game Set for Record-Breaking Viewership

Ticket pricing has already set a league record, while viewership expectations are lofty.

NCAA Backs Dartmouth Against Unionizing Men’s Basketball Players

The NCAA’s quest to save its business model continues.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.
July 7, 2020

Office Hours: Isaac Rochell, Founder, Local Human

On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human.