• Loading stock data...
Saturday, March 2, 2024

CBS Sports Turns to Voice to Help Fantasy Football Players

fantasy football - NFL - tech

Fantasy football is a $7-plus billion dollar a year industry in the U.S. and Canada.

Whether you are playing for bragging rights or playing for a cash payout, being able to have extra information can be crucial when competing against another player.

Traditionally, that information has been found via fantasy football insiders, a plethora of sports websites, or by looking at newspaper clippings if that is your speed.

With the rise of voice-enabled devices, it is expected that 55 percent of U.S. households will have some kind of smart speaker in their home by 2022. CBS Sports, thanks to a deal with Google, has rolled out a personalized fantasy football “General Manager” for Google Assistant.

The first-of-its-kind deal will give anyone who plays CBS Sports Fantasy Football the chance to get completely personalized, actionable guidance on which players to start, pick up or trade.

The move was done in part to keep up with the trends of where technology is headed as well as to help fantasy players save time.

“We know fantasy fans are faced with questions before and during the season, specifically which players to draft and which players to start, and we also know that fantasy players are very content hungry, consuming a lot more content than non-fantasy players,” said Jeff Gerttula, EVP & GM of CBS Sports Digital. “We really wanted to solve for the amount of time fantasy players spend on their phones and other devices checking different places for advice during the week and on Sundays, and make it very convenient to get that advice just by talking to the Assistant.”

SEE MORE: CBS Sports HQ Places Its Bets on Sports Betting Show

Only available on the Google smart products as of now, the Assistant can answer questions such as, “Who should I start? Who should I bench? Who should I pick up?” among others.

Outside of just a pure fantasy football play, Gerttula sees voice as an integral part of the digital strategy of CBS Sports.

“We think this is a very unique offering among voice actions because of the level of personalization in the directional advice we’re offering. We also think there could be an appetite for other kinds of information we could deliver via virtual assistants, such as news updates from CBS Sports HQ, our 24/7 streaming sports news network, and we’re exploring that.”

[mc4wp_form id=”8260″]

Why should you trust the Assistant? Because while it may seem like the information is just being pulled out of nowhere, it is actually built off of CBS Sports fantasy expert rankings and SportsLine data, the latter of which is a computer algorithm that projects outcomes for every sporting event.

While it seems like a great tool for fantasy football players, you’re probably thinking that this could easily be used when it comes to sports betting related content.

Luckily, Gerttula and his team are on the same page as you.

“We’re currently focused on CBS Sports fantasy players but we know that people are very interested in information around making picks. Our audience has always been interested in picks and predictive data, so we’ve long been producing content for those fans and now are presenting it in a new and unique way via the Google Assistant.”

SEE MORE: New York Jets and Marvel Join Forces on Super(hero) Gameday Activation

With this iteration of the Action live for just over a week, the adoption has been strong. Users who have engaged with the Assistant are averaging 6.5 questions per session.

For Gerttula, this is all the validation they need when it comes to the power of personalized content and whether or not this offering can work going into the future.

“With our Assistant Action making calculations on the fly and generating responses that are specific to that person and their fantasy team, no two people will ever get the same response. It’s a really invaluable tool.”

Copy Link
Link Copied
Link Copied

What to Read

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.

How Daily Fantasy Sports Solved NBA Fantasy

New Horizons in Sports How Daily Fantasy Sports Solved NBA Fantasy Presented…
Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

Why New Pac-12 Commissioner Teresa Gould Deserved Better

The first female Power 5 commissioner will inherit her predecessors’ mess.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.