• Loading stock data...
Tuesday, July 1, 2025

CBS Partners With Allen Media Group To Elevate HBCU Sports

  • HBCU Go will now be available through CBS platforms.
  • The news is the latest example of recent elevation for HBCU sports.
Barbara Gauntt/Clarion Ledger

Top Power 5 conferences aren’t the only ones getting more visibility and attention from broadcasters. 

On Thursday, CBS announced a partnership with Allen Media Group’s HBCU Go, the largest broadcaster for sports at historically black colleges and universities (HBCUs). The platform will appear on CBS “owned-and-operated duopoly stations.”

Financial terms of the deal were not disclosed.

The partnership, which will run for the 2022-23 season, will elevate HBCU sports to 60% of American households. Media markets will range from San Francisco to New York.

“We are proud to amplify these amazing athletes and HBCUs, while at the same time helping to finance the education of these young adults,” Founder, Chairman and CEO of Allen Media Group, Byron Allen, said in a statement. “Now sports fans across the country will have access to best-in-class games from America’s HBCUs.”

The news follows a year where HBCUs gained more visibility due to name, image, and likeness rules. Several major brands, from Gatorade to Adidas, have recognized the brand value of HBCU athletes.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Ohio State

Collectives Funnel $20 Million to College Athletes on Last Day Before Revenue..

Collectives frontloaded payments just before the revenue sharing era begins July 1.
exclusive

ESPN, Fox Reluctant to Share Talent With Netflix for Christmas NFL Games

ESPN talents who worked last year’s games include Laura Rutledge and Mina Kimes.

ESPN, MLB Relationship May Not Be Over After All

The parties restart rights talks amid a high-profile divorce in February.

College Sports Revenue-Sharing Underway As More Changes Loom

July 1 marks the first day schools can directly pay players.

Featured Today

The Battle Over Wimbledon’s Ambitious Expansion Plan

A classic NIMBY standoff on one of the most hallowed grounds in sports.
Seattle Rough & Tumble
June 28, 2025

Women’s Sports Bars Are on the Rise. Survival Isn’t Guaranteed

Some women’s sports bars are cashing in. Others are clawing for funding.
June 27, 2025

Shitposters Have Taken the Reins of Pro Sports’ Official Voices

Meet the social media pros turning sports teams into internet trolls.
Jun 17, 2025; Sunrise, Florida, USA; Florida Panthers center Sam Reinhart (13) hoists the Stanley Cup after winning game six of the 2025 Stanley Cup Final against the Edmonton Oilers at Amerant Bank Arena
June 26, 2025

Stanley Cup’s International Summer Tour: Rules, Repairs, and Raucousness

No pro trophy tour compares to the NHL’s three-month global victory lap.
Leo Messi

TNT, Club World Cup Ride Messi to Surprisingly Solid Debut Ratings

TNT Sports carries about a third of matches in the U.S.
June 23, 2025

NBA Finals Game 7 Is Most-Watched Since 2019, but Series Drops 9%

Game 7 drew 16.35 million viewers, the most-watched NBA game since 2019.
June 24, 2025

Fever vs. Aces Draws 5th-Largest TV Audience of 2025 WNBA Season

ESPN will carry seven more Indiana Fever games this year.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
June 19, 2025

Pacers Force Game 7, Could Spark Big Ratings Boost for NBA Finals

Game 7 could boost NBA Finals ratings after a slow start this year.
June 17, 2025

Stanley Cup Final Delivers Drama but Struggles for Eyeballs in U.S.

U.S. viewership fell while Canadian audiences for the event rose slightly.
June 17, 2025

Streaming Tops Linear for First Time, Sports Still Key to TV’s Resilience

Streaming hits another critical milestone in an accelerating media transition.
June 17, 2025

Zaslav Takes Pay Cut, TNT Sports Future Unclear in WBD Shake-Up

The TNT Sports parent company retools its executive pay after shareholder pushback.