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Friday, March 29, 2024
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Marketing
Leagues
| by
Alex Schiffer
WWE Borrows From UFC, Puts On-Mat Advertising in the Ring
The wrestling outfit is learning from its MMA counterpart’s playbook under the TKO Group.
March 11, 2024
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Daniel Myrick
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AEG’s Billion-Dollar Year
AEG Global Partnerships’ co-COOs discuss their record-breaking revenue.
October 11, 2023
Marketing
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Doug Greenberg
Drew Brees, PointsBet Pull Off Elaborate Lightning Publicity Stunt
The video racked up over 2 million views in about 12 hours.
December 2, 2022
Marketing
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Michael McCarthy
NBA Legend Scottie Pippen Latest Celebrity To Endorse LIV Golf
The former Chicago Bull is part of LIV’s celebrity marketing campaign.
September 16, 2022
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