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    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

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    Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike
    The milestone long thought unapproachable in competition is achieved twice.
    April 26, 2026
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    Kelsey Plum Latest Star Endorser to Leave Under Armour
    Plum wore Adidas at Unrivaled. 
    April 21, 2026
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    Nike Competitors Pounce On Boston Marathon Ad Stumble
    The company took down a display that read “Runners Welcome. Walkers Tolerated.”
    April 20, 2026
    Masters Gnome
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    Masters Gnome Sells for Record $28K As Collectible’s Future in Doubt
    An original 2016 edition of the Masters gnome was just auctioned off.
    April 13, 2026