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    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

    Adidas
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    Adidas Record Marathon Shoe Sold Out, Then Hit $3K on Resale Market
    Resale listings for the high-profile shoe start at nearly $1,700 a pair.
    April 27, 2026
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    Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike
    The milestone long thought unapproachable in competition is achieved twice.
    April 26, 2026
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    Kelsey Plum Latest Star Endorser to Leave Under Armour
    Plum wore Adidas at Unrivaled. 
    April 21, 2026
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    Nike Competitors Pounce On Boston Marathon Ad Stumble
    The company took down a display that read “Runners Welcome. Walkers Tolerated.”
    April 20, 2026