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Wednesday, February 4, 2026
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    Retail

    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

    Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
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    Fanatics Says Only Problem With Super Bowl Merch Is There’s Not Enough
    There is “overwhelming demand” for merch this year compared to prior years.
    February 3, 2026
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    Super Bowl LX Get-In Prices Fall Nearly 30% Since Matchup Set
    A push of newly available ticket inventory contributes to a market drop.
    February 1, 2026
    Jan 25, 2026; Minneapolis, Minnesota, USA; Minnesota Timberwolves forward Joan Beringer (19) wears Nike shoes in the fourth quarter of the game against the Golden State Warriors at Target Center.
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    Nike Cuts 775 More Jobs, Pointing to Rougher Road to Recovery
    A new set of layoffs is extending a run of challenges for the company.
    January 27, 2026
    Tiger Woods of Jupiter Links cheers on a teammate during a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
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    Tiger’s Sun Day Red Wants to Sign More Pro Golfers
    Woods and Karl Vilips are the only pro golfers wearing the brand.
    January 26, 2026