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Wednesday, January 28, 2026
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    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

    Jan 25, 2026; Minneapolis, Minnesota, USA; Minnesota Timberwolves forward Joan Beringer (19) wears Nike shoes in the fourth quarter of the game against the Golden State Warriors at Target Center.
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    Nike Cuts 775 More Jobs, Pointing to Rougher Road to Recovery
    A new set of layoffs is extending a run of challenges for the company.
    January 27, 2026
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    Tiger Woods of Jupiter Links cheers on a teammate during a TGL match against New York Golf Club at SoFi Center on January 13, 2026, in Palm Beach Gardens, Florida.
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    Tiger’s Sun Day Red Wants to Sign More Pro Golfers
    Woods and Karl Vilips are the only pro golfers wearing the brand.
    January 26, 2026
    Jun 12, 2025; Oakmont, Pennsylvania, USA; Rory McIlroy plays his shot from the 12th tee during the first round of the U.S. Open golf tournament.
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    TaylorMade CEO Says Company Could Be Sold by End of 2026
    The golf-equipment manufacturer is exploring strategic options.
    January 23, 2026
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    Lululemon Founder Mounts Board Challenge With Former On CEO
    Chip Wilson says “visionary creative leadership” is desperately needed at Lululemon.
    December 29, 2025