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Sunday, March 2, 2025
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    Join us on March 5 at 1 p.m. ET for Future of Sports: Sea Change in College Sports. Register Now

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    The place you come to find out which jerseys are flying off the shelves, how the big sportswear companies are performing, and which new brands are shaking up the market.

    Elmo On ad
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    On Running’s ‘Soft Wins’ Campaign Is Latest Shot at Nike
    On is promoting “soft wins” while Nike goes hard on winning.
    February 27, 2025
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    Nike x Skims
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    Kim Kardashian Is Nike’s Answer to Alo and Lululemon
    The new Nike x Skims line will launch in the spring.
    February 19, 2025
    Feb 9, 2025; New Orleans, LA, USA; Recording artist SZA and recording artist Kendrick Lamar perform during halftime Super Bowl LIX at Caesars Superdome.
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    Nike’s Huge Super Bowl: From Jalen Hurts to Kendrick and Serena
    Kendrick Lamar wore Nikes in the halftime show; Serena Williams wore Converse.
    February 10, 2025
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    Super Bowl Ticket Prices Still Dropping As Lodging Costs Soar
    Prices have fallen by another 20% since Monday amid a local lodging crunch.
    February 7, 2025