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    Deals

    Whether it’s a record-setting player contract, a franchise being sold, or a naming rights deal, Front Office Sports covers all of the major sports-related business deals.

    Huddle in the Hamptons
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    Why Investors Want to Bring Athletes Into Ownership Groups
    LeBron James and Tom Brady have ownership stakes in multiple sports teams.
    August 4, 2026
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    Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
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    Schefter Among Early Investors to Cash In on Underdog Sale
    Schefter first invested in Underdog in 2021.
    July 31, 2026
    At Five Points Sports Bar, in Levittown, Philadelphia Eagles fans watch first quarter action, in Super Bowl LVII, in Arizona, on Sunday, Feb. 12, 2023.
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    NFL Sunday Ticket Will Still Be Available by Satellite at Sports Bars
    DirecTV’s previous deal expired after the 2025 NFL season.
    July 31, 2026
    Underdog Fantasy
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    Underdog Sold to U.K.’s IG Group in Potential $2.15B Deal
    IG Group is making a big bet on Underdog’s prediction-market business.
    July 30, 2026