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    Deals

    Whether it’s a record-setting player contract, a franchise being sold, or a naming rights deal, Front Office Sports covers all of the major sports-related business deals.

    Feb 5, 2026; Dallas, Texas, USA; A view a Wilson NBA basketball and logo during the game between the Mavericks and the Spurs at the American Airlines Center. Mandatory Credit: Jerome Miron-Imagn Images
    Leagues
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    Exclusive

    ‘Deal Terms on the Table’: Inside the NBA’s Prediction-Market Talks
    Multiple prediction-market partners are expected in time for this season.
    September 3, 2026
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    Exclusive

    US Open Signs Exclusive Deal With Kalshi
    The surprise deal was reached just ahead of this year’s main draw.
    August 30, 2026
    Varsity Brands
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    Varsity Brands CEO on PE Ownership and the Business of Cheer
    Varsity includes a cheerleading business and an athletic apparel division.
    August 13, 2026
    Huddle in the Hamptons
    Deals
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    Why Investors Want to Bring Athletes Into Ownership Groups
    LeBron James and Tom Brady have ownership stakes in multiple sports teams.
    August 4, 2026