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Sunday, March 22, 2026
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    College Sports

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    This Year’s Cinderellas Aren’t Really Cinderellas—but They’re Rich
    Texas, Iowa, and St. John’s all have more resources than previous underdogs.
    March 22, 2026
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    Beau Brune/LSU
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    College Athletic Departments Are Becoming Media Companies
    “There’s only so many tickets you can sell, but content is infinite.”
    March 22, 2026
    Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center
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    Mid-Majors Use March Madness to Lobby for High-Major Matchups
    Underdog programs want—and need—more games against high-major teams.
    March 20, 2026
    Vanderbilt Commodores forward Tyler Nickel (5) celebrates after making a 3-pointer during a first-round game in the NCAA men's basketball tournament between McNeese and Vanderbilt at Paycom Center in Oklahoma City, Thursday, March 19, 2026.
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    Not Just Football: Vanderbilt Sports Surge Hits March Madness
    The men’s basketball team earned its first NCAA tournament win since 2012.
    March 20, 2026