Athletes

From endorsement deals and contracts to stars turned entrepreneurs, Front Office Sports covers all things business related when it comes to athletes across every sport.

Athletes

| by Daniel Kaplan

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Drew Brees and Tennis Channel Founder Launch New Racket Sport

Typti, a cross between tennis and pickleball, has big celebrity backing.

January 19, 2026

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Athletes

| by Alex Schiffer

Mets Finally Land Big Free Agent After Several Near-Misses

Bo Bichette agreed to a three-year, $126 million contract.

January 16, 2026

Jun 2, 2021; Paris, France; Venus Williams (USA) and Coco Gauff (USA) in their doubles match on day four of the French Open at Stade Roland Garros

Athletes

| by Colin Salao

Possible Gauff-Williams Australian Open Match Sets Up Ratings Win

A potential showdown between the two stars could provide a viewership bounce.

January 15, 2026

Athletes

| by Dennis Young

Gabby Thomas Says Grand Slam Track Did ‘Too Much, Too Fast’

Michael Johnson’s high-profile track start-up filed Chapter 11 bankruptcy last month.

January 15, 2026