Wednesday, April 22, 2026

Athletes

From endorsement deals and contracts to stars turned entrepreneurs, Front Office Sports covers all things business related when it comes to athletes across every sport.

INDIANAPOLIS, INDIANA - MARCH 25: Caitlin Clark of the Indiana Fever sits on the baseline and makes photographs during the Indiana Pacers game against the Los Angeles Lakers at Gainbridge Fieldhouse on March 25, 2026 in Indianapolis, Indiana.

Why Athletes Are Moonlighting As Sports Photographers

Athletes are swapping courtside seats for sideline cameras.
April 22, 2026

Allyson Felix: Nike Pregnancy Fight Was ‘Worth the Storm’

Felix left after Nike proposed a pay cut when she was pregnant.
April 22, 2026
November 28, 2021; Santa Clara, California, USA; Minnesota Vikings wide receiver Adam Thielen (19) catches a touchdown against San Francisco 49ers safety Talanoa Hufanga (29) during the second quarter at Levi's Stadium.

Former NFL Pro Adam Thielen Is Betting on the Youth Sports Boom

“We want to help athletes get better wherever they’re at.”
April 20, 2026

French Open Will Allow Wearables Like Whoop on ‘Trial Basis’

The trial will extend to the US Open and Wimbledon.
April 16, 2026