• Loading stock data...
Monday, June 24, 2024

BWW’s Jaryd Wilson: Social Media Managers Need More Support from the Top

Subscribe: iTunes

For the past five years, Jaryd Wilson helped transform the Atlanta Hawks social media accounts, taking them from bland corporate PR outlets to some of the most engaging in the NBA. But, like many of us, Wilson was ready for his next challenge.

Two months into his new role as the manager of social content for Buffalo Wild Wings, Wilson opens up about working for the Hawks, what expectations people should have when it comes to working in sports, and why it was time for him to make a change after spending half a decade with the Hawks. Edited highlights appear below:

Getting His Start in Social Media (10:54)

“My job in college did lead me to my first real career, which was working for the Fox TV affiliate in Colorado Springs, Colorado. There. I focused on I’m editing the website, editing the news stories and helping the reporters and all that, but there wasn’t social media involved. I worked there from 2010 to 2012 and at the time, that was kind of the start of the rise of social media as a tool for brands and organizations to really extend their marketing efforts. As I got more and more into social media as it really started to evolve, I really liked it and I thought there was a lot of untapped potential, especially in the sports space.

So I started to apply for some sports jobs, some social media, some not, but really was willing to go anywhere, willing to do anything as long as it was sports related just to get my foot in the door. Most of the places I applied weren’t anything sexy or interesting, but one place I’d forgotten that I had applied to by the time they called me for my first interview was the Atlanta Hawks. So I got really lucky in that my resume was picked out of a pile of several hundred. They offered me the job in 2012 as the social media coordinator and that’s how I got my start.”

On Writing About the Ups and Downs of the Job (13:33)

“The post was meant to really open people’s eyes who want to get into this business about, you know, you see all the glamor and you see people in this job on the sidelines taking photos of players and you know, working with them and attending NBA games and traveling on team planes and staying at five star hotels, but what you don’t see as kind of what I outlined there. And that’s really, that was really what I was trying to get at.”

Social on the Sidelines is Presented to You By:

On Industry Problems (15:52)

“What I didn’t think I would expect was the lack of support from the organization in terms of the attention to social media as well as the resources it puts behind it. I don’t think that that was just an Atlanta Hawks thing, I think that’s an industry thing. Social media departments across the industry are very understaffed. For as many hours and for as much workload that’s on these people’s plates that are in these positions, we need more bodies, we need more resources, and we need more support from the top. It’s such a huge marketing opportunity that, in my opinion, is wasted because the ample amount of resources aren’t being put toward it.”

On the Voice of the Account (21:22)

“So let’s do something crazy, let’s do something different, you know, let’s use social media as an opportunity to be the voice of a Hawks fan at scale and allow ourselves to connect with a lot of people in a very unique and different way that they’ve never been connected with before.”

On the Importance of Good Writing Skills (28:07)

“I think that skill, especially in today’s generation, gets lost a lot. People grow up in the world of social media where everything is a lowercase with no periods and grammar is an afterthought and so they don’t really take the time to master that skill, but I think it’s really, really important and it really gives you a lot of credibility when you’re able to do it correctly. It’s such a unique niche of a skillset that I think is really, really important.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

 iTunes | SoundCloud

https://soundcloud.com/socialonthesidelines/social-on-the-sidelines-episode-5-ft-jaryd-wilson-atl-hawks-bww#t=10:54

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Scheffler’s Season Earnings Could Surpass Top NFL, NBA, MLB Stars

The golfer has already won more than $27 million this season.

Finals Draw Underwhelming Viewership, but NBA Juggernaut Rolls On

The impact will be negligible on the NBA’s $76 billion media-rights talks.

Lakers Hire Former Player, Podcaster, Analyst JJ Redick As Head Coach

Redick takes over the Lakers with no coaching experience.

New Koch Stake Values Nets, Liberty Parent at $6 Billion

The Koch family is well known for its conservative political donations.
podcast thumbnail mobile
Front Office Sports Today

Clock is Ticking to Restart Coyotes’ Franchise

0:00

Featured Today

Jan 3, 2022; Pittsburgh, Pennsylvania, USA; General view of the NFL shield logo signage before the Pittsburgh Steelers host the Cleveland Browns at Heinz Field.

Odds Stacked Against NFL in Multibillion-Dollar Sunday Ticket Trial

Why the class action trial does not look promising for the league.
Jan 7, 2024; San Francisco, California, USA; Toronto Raptors forward Jontay Porter (11) takes a three-point shot against the Golden State Warriors during the second half at Chase Center.
June 9, 2024

‘Bound to Happen’: The Age of the Sports Betting Scandal Has Arrived

A banishment, betting scheme, and guilty plea all in one scandal-filled span.
June 8, 2024

‘Experimental in Nature’: The Rapid, Confounding Rise of Streaming Bundles

Here’s why confusion continues to outweigh solutions in the streaming package boom.
June 2, 2024

The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats

Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
Actor Vince Vaughn throws out first pitch at Chicago Cubs game
exclusive

Vince Vaughn, Greg Olsen’s New Company Eyeing Financing

Greg Olsen and actor Vince Vaughn’s new company has launched first two podcasts.
exclusive
May 13, 2021

Cris Carter Scores New Deal With Blue Wire Podcasts

Cris Carter has scored a deal with Blue Wire Podcasts. The Pro Football Hall of Famer will interview star receivers, past and present, on his new “WR1” podcast.
Olivia Moody
August 4, 2021

Colin Cowherd’s New Podcast Network Going All-In On Sports Betting

With sports betting rapidly legalizing, Colin Cowherd’s The Volume podcast network is hiring Olivia Moody, a.k.a. ‘Liv Moods,’ from Bookit Sports.
Sponsored

How HOKA is Reimagining the NIL Relationship

HOKA, the renowned athletic footwear and apparel brand, is betting on a new reality with NIL.
September 24, 2020

Office Hours: Alex Magleby, co-founder and CEO of the New England Free..

Alex Magleby, the New England Free Jacks co-founder and CEO, is bullish on rugby’s future in the U.S. and Major League Rugby.
August 13, 2020

Office Hours: Bart Conner, Owner of Bart Conner Gymnastics Academy and Former..

Bart Conner is the only American male gymnast to win a gold medal at every level of national and international competition.
July 22, 2020

Office Hours: Devon Kennard, Real Estate Investor

Devon Kennard has found success on and off the field with a multi-million dollar real estate portfolio that includes 14 different properties.
July 7, 2020

Office Hours: Isaac Rochell, Founder, Local Human

On today’s episode, we’re joined by Isaac Rochell, Los Angeles Chargers defensive end and founder of apparel company Local Human.