• Loading stock data...
Monday, August 25, 2025
The biggest names in sports media. All in one room. Buy tickets now!

Blockchain Fan Token Adoption Heating Up

  • The Socios.com has seen 50% growth in total market cap since June.
  • The company has expanded its partnerships into the U.S. most recently welcoming 13 NHL franchises onto the platform.
Design: Alex Brooks

Soccer clubs have potentially made hundreds of millions of dollars selling fan tokens that unlock real-world benefits for fans. 

According to data from FanMarketCap.com, the fan token economy has seen 50% growth since June, with the total market cap  increasing from $260 million to $391 million. 

Leading the way is Socios.com, which allows fans to engage with favorite teams and clubs through digital assets. The tokens unlock access to special offers and voting rights on decisions the team puts before the fans, such as which player should take over the team’s Instagram for a day.

The company has been able to provide instant value to partners. When F.C. Barcelona launched an initial fan token offering in June of 2020, the tokens sold out in less than two hours, generating $1.3 million for the debt-burdened club.  

Clubs generate revenue from the Socios.com platform in the form of direct payments. Currently, teams fan tokens are trading down relative to their Q2 highs.   

  • Paris Saint-Germain fan tokens are currently trading at $14.56 with a $45.3 million market cap.
  • Manchester City tokens are currently trading at $9.49 with a market cap of $33.8 million. 
  • Barcelona tokens are currently trading at $8.8 with a $31.1 million market cap. 

Socios.com has also partnered with U.S. properties in the MLS, NBA, NHL, and NFL. While those partnerships have yet to offer fan tokens, the model could soon be introduced domestically.

If you want to learn more about the use case for fan tokens and blockchain in sports, check out our Insights report.  

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Inter Miami bench

Inter Miami Post-Red Card Phone Coaching May Have Been Legal

Javier Mascherano appeared to continue coaching through a call from the stands.

Premier League Sets New Highs: $3.2B Spent, Record U.S. Viewership

The league’s transfer spending beats the rest of Europe’s Big Five combined.
Bay FC

Bay FC Set to Break NWSL Attendance Record in San Francisco

NWSL players have often resisted playing at baseball stadiums.

Featured Today

The Honey Deuce Effect: How Tennis Perfected the Signature Cocktail

Sold every 1.5 seconds, they total more than $12 million in sales.
Dec 21, 2024; Austin, Texas, USA; Texas Longhorns quarterback Arch Manning (16) warms up as the Texas Longhorns prepare to play the Clemson Tigers in the first round of the College Football Playoffs at Darrell K Royal Texas Memorial Stadium.
August 23, 2025

Schools Are Hesitant to Allow PE Into Their Athletic Departments

Regardless of budget, schools don’t believe the risk is worth the reward.
Oct 2, 2024; Rosemont, IL, USA; Big Ten commissioner Tony Petitti speaks with the media during the 2024 Big Ten Women’s Basketball media day at Donald E. Stephens Convention Center.
August 22, 2025

‘Not Ready to Jump In’: Power 4 Commissioners Aren’t Sold on PE

Top leaders in college sports have yet to see a satisfactory proposal.
Nov 23, 2024; Minneapolis, Minnesota, USA; Penn State Nittany Lions head coach James Franklin looks at quarterback Drew Allar (15) during the first quarter against the Minnesota Golden Gophers at Huntington Bank Stadium.
August 22, 2025

Private Equity Enters College Sports—Without the Equity

As college football starts, lending agreements have become PE’s best way in.
Jonathan Mariner

Former MLB CFO Jumps to PE, Says Teams Are Undervalued

Mariner worked in Major League Baseball for 24 years.
March 20, 2025

Nike Struggles Continue, but Signs of Turnaround Appear

The embattled company beats tepid expectations in both revenue and earnings.
James Harden
April 24, 2025

Adidas Posts Big Profits in First Quarter Without Yeezy

Profits and sales are up after selling off remaining Yeezys last year.
Sponsored

Building A Pro League From Scratch

Front Office Sports and Gainbridge® spotlight what it takes to build a professional women’s soccer league.
Oracle Park
March 18, 2025

S.F. Giants Selling Stake to Private Equity to Pay for Facility Upgrades

The team said the cash would not be used to grow payroll.
Aug 11, 2024; Paris, France; Medals are carried out on Louis Vuitton trays after the women's volleyball gold medal match during the Paris 2024 Olympic Summer Games at South Paris Arena
February 16, 2025

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH is making long-term deals—and they’re not done.
February 14, 2025

DraftKings Turns First Full-Year Profit, Stock Up 47% in 2025

The company’s sports betting business continues to grow despite headwinds.
Billie Jean King
February 13, 2025

Billie Jean King: ‘Billionaires, Not Millionaires’ Are Fueling Women’s Sports Boom

Billie Jean King wants more women involved in team ownership, too.