Levi’s Stadium will be hopping at halftime of the Super Bowl.
The NFL announced Sunday night that Bad Bunny will headline the halftime show at Super Bowl LX in Santa Clara. The announcement was made during halftime of the Cowboys-Packers game on NBC (which is also airing this season’s Super Bowl).
Bad Bunny, a rapper who hails from Puerto Rico, saw his odds on prediction markets spike in the past week. A week ago, he had a 6% chance on Kalshi. It rose dramatically this weekend, and those odds were 78% as of 7:55 p.m. ET Sunday.
The announcement is notable because Bad Bunny has not been performing in the continental United States recently.
“There were many reasons why I didn’t show up in the US, and none of them were out of hate—I’ve performed there many times. All of [the shows] have been successful. All of them have been magnificent,” he told i-D magazine in an interview that ran earlier this month. “I’ve enjoyed connecting with Latinos who have been living in the US. But specifically, for a residency here in Puerto Rico, when we are an unincorporated territory of the US… People from the US could come here to see the show. Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world. But there was the issue of—like, fucking ICE could be outside [my concert]. And it’s something that we were talking about and very concerned about.”
Bad Bunny follows Kendrick Lamar, who performed at the Super Bowl earlier this year in Las Vegas. That performance averaged 133.5 million viewers.
This year’s announcement comes a little later than usual, as the NFL typically reveals the halftime performer during Week 3 (and last year was even a little earlier).
Other artists who had been rumored over the past several weeks included Taylor Swift and Adele.
The Super Bowl halftime show is produced by Jay-Z’s Roc Nation and sponsored by Apple Music.
