Tuesday, July 14, 2026

Australian Open Draws Big Day 1 Attendance, On Pace for New Record

The Australian Open is expecting close to 300,000 fans during its opening week, more than double of last year.

Jan 13, 2025; Melbourne, Victoria, Australia; A general view of Court 3 during the 2025 Australian Open at Melbourne Park.
Mike Frey-Imagn Images

The Australian Open hasn’t officially started, but if the first day of qualifying in Melbourne is any indication, the Grand Slam is poised to break another attendance record.

A total of 29,261 fans were present at Melbourne Park on Monday, a record opening day for the event, according to multiple reports. The 2025 Australian Open drew a record 1.22 million fans over three weeks. 

The first week of Grand Slam tournaments consists of qualifying matches and practice sessions for players who have secured main draw spots. This typically means that opening-week attendance is significantly lower than main draw weeks.

About 1.1 million fans attended the Australian Open main draw last year, while 116,528 fans attended the opening week. But the tournament expects close to 300,000 fans for its opening week this year as it has put an emphasis on new attractions intended to draw additional spectators.

Multiple reports indicated there was an influx of families at Melbourne Park after the tournament gave free grounds access to children under 12 years old for the first time. Tickets typically start around $10 ($15 AUD) for children and $13.50 ($20 AUD).

The organizers also expanded on the 1 Point Slam tournament it started in 2025, which is an exhibition where amateur tennis players can compete against professionals for a shot at a cash prize. Qualifiers have one rally to try to score against a professional. The cash prize for the 1 Point Slam this year is $1 million, up from $60,000 in 2025.

Last year’s event featured just one top 10 player, Andrey Rublev, while this year’s exhibition will feature the likes of Carlos Alcaraz, Iga Świątek, Coco Gauff, and Australia native Nick Kyrgios. 

The increased focus on the opening-week event comes after the 2025 US Open made significant tweaks to its mixed doubles format in an effort to bring in more attention. The controversial 2025 mixed doubles tournament saw an increased grand prize of $1 million, from about $200,000 in 2024, with teams consisting mostly of top-ranked single players.

The mixed doubles event was controversial in part because it was not an exhibition and is considered an official US Open tournament. But it ultimately helped the only U.S.-based Grand Slam attract its largest week-one audience. 

The 2025 US Open drew 239,307 attendees during its opening week last year, more than double the 2025 Australian Open. The Grand Slam drew 1.14 million total attendees over three weeks, a US Open record.

The Australian Open officially starts Jan. 18, though it has been promoting that the tournament runs from Jan. 12 to Feb. 1. The extended timeline has drawn criticism from some, accusing the Australian Open of deceptively marketing its tournament to fans. 

The French Open and US Open websites do the same, indicating their tournament schedule encompasses the full three weeks, including qualifying week. Wimbledon’s website promotes only the dates of the main draw.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Sinner Defeats Zverev at Wimbledon, Claims $4.8M Prize

Sinner won his first Grand Slam tournament of the year.
Jul 10, 2026; London, United Kingdom; Jannik Sinner of Italy celebrates winning his semifinal match against Novak Djokovic of Serbia on day 12 at All England Lawn Tennis and Croquet Club

Jannik Sinner Reclaims Spot in Grand Slam Final to Vie for $4.8M

Sunday’s winner will claim the No. 4 spot on the career earnings list.

The Parity Era of Women’s Tennis Continues at Wimbledon

Karolína Muchová and Linda Nosková meet in the Wimbledon final Saturday.

Tennis Civil War Deepens As Two Groups Claim to Be Real PTPA

Dueling lawsuits have plunged a player advocacy group further into chaos.
podcast thumbnail mobile
Front Office Sports Today

7/13/26 – Seahawks Sell for $9.6B, FIFA Looks to Expand WC to 64 Teams, McGregor’s 69-Second Return, Sinner Wins Wimbledon

0:00

Featured Today

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
ATLANTA, GA - September 05: Georgia Lottery fireworks after the game against the Seattle Mariners at Truist Park on Friday, September 5, 2025 in Atlanta, Georgia.
July 2, 2026

Inside the Spectacle and Science of MLB Fireworks

Postgame fireworks are lighting up baseball for America250.
Kansas City Chiefs
July 1, 2026

NFL Teams Push to Turn Futbol Fans Into Football Devotees

NFL teams are courting international soccer fans during their World Cup visits.

Jordan Walker Edges Out Kyle Schwarber in Home Run Derby

The new-look event featured an altered format and new broadcaster.
Golf - The 154th Open Championship - Royal Birkdale Golf Club, Southport, Britain - July 13, 2026 General view of fans taking photographs with their mobile phones during practice REUTERS/Andrew Boyers
July 13, 2026

The Open Cracking Down on Golf’s Growing Fan Behavior Issues

Royal Birkdale Golf Club has implemented a new fan code of conduct.
July 13, 2026

MLB All-Star Break: League Growth Shines, Labor Fight Looms

Rising labor tensions are clouding the league’s significant gains elsewhere.
Sponsored

Europe Hits Highs and Lows in Thrilling World Cup

Europe has dominated the 2026 FIFA World Cup, but shocking upsets have reshaped the tournament. See the key trends, odds, and semifinal storylines.
Jul 12, 2026; Los Angeles, California, USA; Los Angeles Dodgers two-way player Shohei Ohtani (17) receives his All-Star game jerseys before the game against the Arizona Diamondbacks at Dodger Stadium.
July 13, 2026

MLB All-Star Game Missing Big-Name Pitchers

The two favorites for the Cy Young Award will not play.
Jul 13, 2026; Southport, England; Joe Dean poses with an eighteenth hole flag alongside the Claret Jug as he wins the Last Qualifier for The Open Championship golf tournament at Royal Birkdale. Mandatory Credit: Bill Streicher-Imagn Images
July 13, 2026

Underdog Englishman Wins Debut Last-Chance Qualifier at The Open

Joe Dean is the No. 268-ranked golfer in the world.
July 12, 2026

Golf’s Final Major of 2026 Arrives Amid LIV–PGA Tour Questions

The pro golf landscape may look very different in 2027.
July 12, 2026

MLB Home Run Derby Could Net Young Stars Big Payday

Half of the contest field could more than double their 2026 salaries.