Sunday, June 21, 2026

Australian Open Draws Big Day 1 Attendance, On Pace for New Record

The Australian Open is expecting close to 300,000 fans during its opening week, more than double of last year.

Jan 13, 2025; Melbourne, Victoria, Australia; A general view of Court 3 during the 2025 Australian Open at Melbourne Park.
Mike Frey-Imagn Images

The Australian Open hasn’t officially started, but if the first day of qualifying in Melbourne is any indication, the Grand Slam is poised to break another attendance record.

A total of 29,261 fans were present at Melbourne Park on Monday, a record opening day for the event, according to multiple reports. The 2025 Australian Open drew a record 1.22 million fans over three weeks. 

The first week of Grand Slam tournaments consists of qualifying matches and practice sessions for players who have secured main draw spots. This typically means that opening-week attendance is significantly lower than main draw weeks.

About 1.1 million fans attended the Australian Open main draw last year, while 116,528 fans attended the opening week. But the tournament expects close to 300,000 fans for its opening week this year as it has put an emphasis on new attractions intended to draw additional spectators.

Multiple reports indicated there was an influx of families at Melbourne Park after the tournament gave free grounds access to children under 12 years old for the first time. Tickets typically start around $10 ($15 AUD) for children and $13.50 ($20 AUD).

The organizers also expanded on the 1 Point Slam tournament it started in 2025, which is an exhibition where amateur tennis players can compete against professionals for a shot at a cash prize. Qualifiers have one rally to try to score against a professional. The cash prize for the 1 Point Slam this year is $1 million, up from $60,000 in 2025.

Last year’s event featured just one top 10 player, Andrey Rublev, while this year’s exhibition will feature the likes of Carlos Alcaraz, Iga Świątek, Coco Gauff, and Australia native Nick Kyrgios. 

The increased focus on the opening-week event comes after the 2025 US Open made significant tweaks to its mixed doubles format in an effort to bring in more attention. The controversial 2025 mixed doubles tournament saw an increased grand prize of $1 million, from about $200,000 in 2024, with teams consisting mostly of top-ranked single players.

The mixed doubles event was controversial in part because it was not an exhibition and is considered an official US Open tournament. But it ultimately helped the only U.S.-based Grand Slam attract its largest week-one audience. 

The 2025 US Open drew 239,307 attendees during its opening week last year, more than double the 2025 Australian Open. The Grand Slam drew 1.14 million total attendees over three weeks, a US Open record.

The Australian Open officially starts Jan. 18, though it has been promoting that the tournament runs from Jan. 12 to Feb. 1. The extended timeline has drawn criticism from some, accusing the Australian Open of deceptively marketing its tournament to fans. 

The French Open and US Open websites do the same, indicating their tournament schedule encompasses the full three weeks, including qualifying week. Wimbledon’s website promotes only the dates of the main draw.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Serena and Venus Williams Will Play Wimbledon Doubles

Williams made her return to doubles action earlier this month.
Jun 7, 2026; Paris, France; Alexander Zverev of Germany kisses the trophy after winning the men’s singles final against Flavio Cobolli of Italy on day 15 at Stade Roland Garros. Mandatory Credit: Susan Mullane-Imagn Images

French Open Finals Ratings Fall Without Star Power

The men’s final dropped 25% from 2025.

Wimbledon Increases Purse by 20%, Remains Short of Player Demands

Players are seeking 22% of revenue at Grand Slams by 2030.

Serena Williams’s GLP-1 Ads Will Air During Her Return to Tennis

Williams is returning to competitive tennis for the first time since 2022.
podcast thumbnail mobile
Front Office Sports Today

A Conversation With WNBA Expansion Team Portland Fire’s GM Vanja Černivec

0:00

Featured Today

Why U.S. Open Host Sites Are on a 25-Year Plan

The U.S. Open has already picked out 22 future sites through 2051.
Wisconsin Badgers forward Laila Edwards, left, and defender Caroline Harvey celebrate after Edwards scored against the Minnesota Gophers in the first period in a game Saturday, February 8, 2025, at LaBahn Arena in Madison, Wisconsin.
June 15, 2026

Two Rookies Are Rewriting Women’s Hockey Stardom

Their platforms are a mutual boon for the PWHL and its players.
Ai sports slop
June 5, 2026

How Sports Became Ground Zero for AI Slop

The category is the perfect breeding ground for AI content churn.
FILE PHOTO: Soccer Football - FIFA World Cup - UEFA Qualifiers - Group A - Germany v Luxembourg - Rhein-Neckar-Arena, Sinsheim, Germany - October 10, 2025 Germany coach Julian Nagelsmann
June 4, 2026

‘Weird Corners of the World’: How to Find a World Cup Coach

National associations look for a winning record—and also hope for serendipity.
June 3, 2026

The Elite High Schools Hosting World Cup Teams

Spain, Morocco, Croatia, and Switzerland chose schools as their tournament base camps.
Women’s National Football Conference

Women’s Football Is Ready for Its Tom Brady Moment

The league hit an inflection point in its just-completed seventh season.
June 18, 2026

Two-Time U.S. Open Champ: LIV Players Welcome on Champions Tour

Retief Goosen said he “would love” to see LIV players return.
June 18, 2026

U.S. Open Tees Off With Smaller Crowds, but Plenty of Traffic

Total daily crowds will not surpass 30,000 fans this week.
Sponsored

Midge Purce Sounds Off on the Trinity Rodman Rule

Midge Purce discusses the Rodman Rule and the future of NWSL.
June 17, 2026

U.S. Open Matches Masters As Richest Golf Major With $22.5M Purse

The USGA did not increase the U.S. Open purse last year.
June 16, 2026

Scottie Scheffler Eyes Grand Slam, Tiger’s Career Earnings Record

Scottie Scheffler has won three of the four majors.
June 16, 2026

Rory McIlroy Questions PGA Tour’s Planned Schedule Overhaul

The tour is targeting 2028 to fully revamp its schedule.
USGA, Shinnecock Hills Golf Club
June 15, 2026

Shinnecock Ready to Shine As Unofficial U.S. Open Anchor Site

Shinnecock last hosted the U.S. Open in 2018.