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Thursday, January 22, 2026

Auburn Football’s Brand Building Strategy

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What to Read

NFL Divisional Round Ratings Open With Record High—and a Dip

CBS generated the biggest Saturday audience on U.S. television in 32 years.
Napoli Basketball

Italy’s Napoli Basketball Wants In on NBA Europe or EuroLeague

Napoli’s owner met with EuroLeague’s CEO and hopes to meet with the NBA soon.
Apr 7, 2024; Cleveland, OH, USA; NCAA president Charlie Baker looks on during halftime between the South Carolina Gamecocks and the Iowa Hawkeyes in the finals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

NCAA President Charlie Baker Is a Twitter Reply Guy

In between serious posts, Baker shares his favorite movies, athletes, and more.

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Sports Goes All In on Non-Alcoholic Drinks Boom

Athletes, teams, and leagues are pouring money into the NA beverage category.
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Inside the Tulsa Portal House: ‘This Will Translate to Wins’

The Golden Hurricane set up an over-the-top battle station for football recruiting.
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The Netflix Star Who Makes Sure NBA Players Have Clean Towels

How a Nets staffer landed a breakout role on “Black Rabbit.”
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NHL Ditched Its Dress Code. Hockey’s Fashion Era Arrived Quickly

With no dress code, impeccably dressed players are seeing big-money deals.
FIFA

Saudis Awarded 2034 World Cup in Uncontested Vote

Saudi Arabia was the only option after Australia decided not to bid.
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Top Sports Business Jobs This Week (May 2024)

Each week, our staff combs through the thousands of job listings from…
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LPGA Apologizes for Solheim Cup Fan Bus Debacle That Left Stands Half-Empty

The USA-Europe women’s team golf event teed off Friday morning.
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ESPN Edge Innovation Conference 2025: Inside the Technology Shaping the Future of..

At ESPN Edge Innovation Conference 2025, ESPN showcased how AI, immersive tech, and a rebuilt direct-to-consumer platform are redefining the future of sports media.
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Real Madrid President Renews Call for Super League

Real Madrid’s president believes that soccer is losing ground.
August 10, 2022

PGA Tour Touts Projected Earnings to Keep Players

The PGA Tour is asking its players to consider their potential futures.
August 10, 2022

Bayern Munich to Make Growth Push in U.S. Market

Bayern Munich is looking to expand its reach in the U.S.
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August 3, 2022

Nintendo Profits Underwhelm, Switch Sales Decline

Nintendo failed to meet expectations in the company’s latest earnings report.