Thursday, September 24, 2026
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Grand Prix Lucrative for Monaco Economy

  • F1’s flagship race returned after canceling in 2020 for the first time in 64 years.
  • Max Verstappen won the race for the first time in his career.
Formula 1/Design: Alex Brooks

Formula One’s flagship race was called off in 2020 after 64 consecutive years, but it returned over the weekend to much fanfare.

The Monaco Grand Prix had the biggest crowd that any Grand Prix event will see this year, with about 7,500 spectators, or 40% of the race’s usual capacity.

Max Verstappen won the race for the first time and also leads the Formula 1 championship for the first time in his career, but he wasn’t the only winner.

A popular destination for the world’s wealthiest, the Monaco Grand Prix brings in an average of $110 million per year for the city-state’s economy.

Still, there were some restrictions in place this year that put a cap on the event’s standard levels of decadence.

Monaco’s government instilled a 10 p.m. curfew, closed nightclubs, and requested that no music be played in restaurants — but it’s hard to ignore the inherent luxury in such a location.

  • The Monaco Grand Prix track, converted from the road over six weeks, is surrounded by stores like Gucci and Hermes.
  • Louis Vuitton designed the race’s trophy trunk.
  • A studio apartment in the country costs roughly $2.4 million.

Yacht owners love Monaco, too. Lawrence Stroll, who owns the Aston Martin Formula One racing team, had one of the most extravagant boats in the harbor: the $200 million Faith.

Earlier this month, Liberty Media reported $180 million in Q1 revenue for Formula One, up significantly from a dismal $39 million in the same quarter last year.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Formula One F1 - Miami Grand Prix - Miami International Autodrome, Miami, Florida, United States - May 3, 2026 Mercedes' Kimi Antonelli in action during the race
Exclusive

Dolphins Owner Nearing Deal to Sell 20% Stake in Miami F1 Race

Stephen Ross has owned the Miami Grand Prix since 2021.

F1 Plans 2027 Middle East Return Despite Iran War

F1’s first two 2027 races are scheduled for Bahrain and Saudi Arabia.
Formula One F1 - Hungarian Grand Prix - Hungaroring, Budapest, Hungary - July 26, 2026 Red Bull's Isack Hadjar in action during the race REUTERS/Marton Monus

F1 Will Shift Season Finale to Europe if Middle East War Continues

F1 also confirmed that the final race will not be in the U.S.

Amazon’s NASCAR Viewership Sees Slight Uptick in Second Season

Races on Prime Video averaged 2.29 million viewers this year.
podcast thumbnail mobile
Front Office Sports Today

9/24/26 – NFL Ratings Rebound, Dart’s Season Over, Haliburton Flies Southwest

0:00

Featured Today

Hot & Social/Mets

Sports Teams Are Playing a New Role: Matchmaker

The latest promotion at the stadium? Love.
Exclusive
September 18, 2026

Vicious Infighting Is Jeopardizing the Future of Women’s Baseball

The WPBL’s own CEO admits there’s a “power struggle.”
September 17, 2026

Fantasy Football Drafts Are Turning Into Full-Blown Vacations

Leagues are forgoing solo drafts and replacing them with in-person getaways.
Oct 4, 2025; Tempe, AZ, USA; General action during the first period of the game between the Arizona State Sun Devils and the Penn State Nittany Lions at Mullett Arena
September 10, 2026

How Military-Style Workouts in College Sports Get Dangerous

For elite athletes, high-intensity training can be “very appealing.”
September 6, 2026

Is Carolyn Tisch Blodgett the Future Face of Giants Ownership?

Amid changes at top of Giants ownership, eyes are on Tisch Blodgett.
Jul 30, 2022; Irvine, CA, USA; A general view of the official NFL balls on the field during Los Angeles Rams training camp at University of California Irvine.

Saudi Arabia Wants to Bring American Football to the Middle East

The Middle Eastern nation wants to host major football events.
Noah Lyles (USA) wins the men’s 100m final during the Paris 2024 Olympic Summer Games at Stade de France in Saint-Denis, France, Monday, Sunday, Aug. 4, 2024.
September 22, 2025

Summer Olympics Face a Climate-Induced Heat Check

The World Athletics president says the status quo is not sustainable.
Oct 6, 2024; London, United Kingdom; British and United States flags on the field at Tottenham Hotspur Stadium.
September 29, 2025

From Dublin to London: Vikings on NFL’s First Multi-Country Road Trip

The Jaguars have previously played consecutive games in the U.K.
Sponsored

How Ryan Smith Is Building the Future of Sports in Utah

Utah Jazz and Mammoth owner talks from tech to team ownership.
January 13, 2025

Newsom Adamant About L.A. Hosting 2028 Olympics

Gavin Newsom says there’s a “Marshall Plan” to rebuild Los Angeles.
Paralympics Tiktok
August 25, 2024

The Paralympics TikTok Account Isn’t What You Think

A cheeky TikTok account is opening the world of Paralympic sports.
August 11, 2024

Passing of the Torch: Los Angeles Set for Olympic Firsts in 2028

The city last hosted the Summer Olympics in 1984.
August 1, 2024

Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena

The Saudis are proposing a new stadium in a futuristic city called Neom.