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In 2023, ESPN analyst and former NFL kicker and punter Pat McAfee launched his ESPN College GameDay kicking challenge, where students attempt a 33-yard kick to earn five- or six-figure sums. It returned for a fourth season this fall, and early on, it’s shaping up to be students’ most lucrative season yet.
Through the first five weeks of the season, the contest has awarded $4 million to students and charity, after giving out $2.7 million last season.
Iowa freshman Finley Banfig missed her field goal attempt Saturday, breaking a three-week winning streak for the students. But former NFL tight end Dallas Clark came out to throw the ball through the uprights, earning Banfig a $150,000 consolation prize, with another $150,000 going to charity.
The previous week, Colby Lamb split the uprights at Tennessee, becoming the third student in a row to win the contest. He walked away with $1 million, with an extra $500,000 going to the Pat Summitt Foundation, named after the former Volunteers women’s basketball coach. This season, contestants can win more than during previous years, as Home Depot has agreed to match McAfee’s contributions.
Each episode, the crew picks one fan from the crowd to kick a 33-yard field goal live on-air—the length of an extra point—in exchange for a monetary prize to help cover tuition costs; in some cases, there’s extra leftover for charity. Fans who are 18 or older and among the first 300 to show up to the broadcast are eligible—they just can’t be current or former college athletes, under the influence of alcohol, or wearing shoes other than sneakers or cleats. Fans enter their name through a raffle, which takes place about 30 minutes before the show begins. (The official rules are on ESPN’s website.)
The gimmick has become a fan favorite and show highlight. In December 2024, the GameDaycrew drove McAfee’s goalposts in a truck overnight from South Bend, Ind., to Columbus, Ohio, during a special two-episode, 24-hour expanded College Football Playoff edition of the show.
Here’s a tracker of all the students who have made and missed kicks this year—for a total of $4 million so far:
Week 1 in Baton Rouge for Clemson-LSU: Freshman Bruce Morello missed both of his attempts in the opening week of the season and was awarded $0.
Week 2 in Austin for Ohio State–Texas: Freshman Connor Kacena-Merrell connected on his second attempt to win $1.2 million. Actor Matthew McConaughey and show host Kirk Herbstreit each pledged $100,000, bringing his winnings to $1.2 million. He donated half to charity.
Week 3 in Oxford for LSU–Ole Miss: James Whitehead made his first attempt to claim the $1 million prize.
Week 4 in Knoxville for Texas-Tennessee: Colby Lamb made his second attempt, winning the $1 million award (and another $500,000 for charity).
Week 5 in Iowa City for Ohio State–Iowa: Finley Banfig missed her field goal attempt but one a consolation prize of $150,000 (and another $150,000 for charity).
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