AR Contact Lens Startup Raises $45M, Partners with Adidas

    • AR-contact lens developer Mojo Vision raised $45 million in a Series B-1 round.
    • The company is also partnering with Adidas.

A startup is betting on a new frontier in fitness wearables: contact lenses.

AR contact lens developer Mojo Vision raised $45 million in a Series B-1 round, the company announced this week.

The round brought in the Amazon Alexa Fund, PTC, Edge Investments, and HiJoJo Partners, and existing investors including NEA, Liberty Global Ventures, Advantech Capital, Dolby Family Ventures, and Motorola Solutions.

Mojo Vision also announced that Adidas would join a slate of new fitness partners helping to develop technology that mixes AR, wearables, and fitness tracking.

“The goal is for these collaborations to deliver athletes an entirely new form factor with performance data that is more accessible and useful in the moment,” said Steve Sinclair, head of product and marketing at Mojo Vision.

  • The round brought Mojo Vision’s total funding to $205 million.
  • In July, Disney announced that Mojo Vision would be part of its accelerator program, which helps technology companies catalyze their growth.

A Futuristic Vision

While Mojo Vision is focusing on athletes, fitness enthusiasts, and people with certain visual impairments, the company envisions use cases such as users entering VR by closing their eyes, doctors seeing patient info just by looking at them, and real-time foreign language translation.

Mojo Vision uses eye-tracking technology to allow the user to control its visual overlays.