• Loading stock data...
Saturday, May 3, 2025

AR Contact Lens Startup Raises $45M, Partners with Adidas

  • AR-contact lens developer Mojo Vision raised $45 million in a Series B-1 round.
  • The company is also partnering with Adidas.
Mojo-Vision-AR-Lens
Mojo Vision/Design: Alex Brooks

A startup is betting on a new frontier in fitness wearables: contact lenses.

AR contact lens developer Mojo Vision raised $45 million in a Series B-1 round, the company announced this week.

The round brought in the Amazon Alexa Fund, PTC, Edge Investments, and HiJoJo Partners, and existing investors including NEA, Liberty Global Ventures, Advantech Capital, Dolby Family Ventures, and Motorola Solutions.

Mojo Vision also announced that Adidas would join a slate of new fitness partners helping to develop technology that mixes AR, wearables, and fitness tracking.

“The goal is for these collaborations to deliver athletes an entirely new form factor with performance data that is more accessible and useful in the moment,” said Steve Sinclair, head of product and marketing at Mojo Vision.

  • The round brought Mojo Vision’s total funding to $205 million.
  • In July, Disney announced that Mojo Vision would be part of its accelerator program, which helps technology companies catalyze their growth.

A Futuristic Vision

While Mojo Vision is focusing on athletes, fitness enthusiasts, and people with certain visual impairments, the company envisions use cases such as users entering VR by closing their eyes, doctors seeing patient info just by looking at them, and real-time foreign language translation.

Mojo Vision uses eye-tracking technology to allow the user to control its visual overlays.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

TGL Team Owner Marc Lasry: TV Ratings Peak Was 4X Better Than..

Lasry said TGL would have been happy with 250,000 viewers per match.
Fubo-TV

Fubo Loses Subscribers; Focused on Disney Deal Despite Antitrust Probe

The streaming company plans to debut its planned sports bundle this fall.

Stephen A. Smith for President? Trump Says He’d ‘Love to See Him..

Smith has publicly flirted with an Oval Office run for months.
exclusive

Dwyane Wade, Candace Parker Expected to Join Amazon NBA Coverage

Parker would be a studio analyst for both NBA and WNBA games.

Featured Today

Mint juelps

Inside the 120,000-Cup Mint Julep Frenzy of Kentucky Derby Weekend

The official cocktail at Churchill Downs costs $22—or $5,000.
May 1, 2025

How Larry Collmus Became the Longest-Running Kentucky Derby Caller

Collmus will call his 15th straight Derby on NBC.
Apr 25, 2025; Los Angeles, California, USA; Pittsburgh Pirates starting pitcher Paul Skenes (30) pitches during the first inning against the Los Angeles Dodgers at Dodger Stadium
April 30, 2025

The Pirates Are Struggling, But Paul Skenes Fever Is Still Spreading

The 22-year-old pitcher is (finally) giving Pittsburgh something to cheer for.
April 29, 2025

How DJ Adam Amin Mixes Baseball With Bangers

Amin is one of Fox’s top NFL and MLB voices.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.