• Loading stock data...
Monday, September 15, 2025
One Day till Tuned In! Get a Last Second Ticket!

AR Contact Lens Startup Raises $45M, Partners with Adidas

  • AR-contact lens developer Mojo Vision raised $45 million in a Series B-1 round.
  • The company is also partnering with Adidas.
Mojo-Vision-AR-Lens
Mojo Vision/Design: Alex Brooks

A startup is betting on a new frontier in fitness wearables: contact lenses.

AR contact lens developer Mojo Vision raised $45 million in a Series B-1 round, the company announced this week.

The round brought in the Amazon Alexa Fund, PTC, Edge Investments, and HiJoJo Partners, and existing investors including NEA, Liberty Global Ventures, Advantech Capital, Dolby Family Ventures, and Motorola Solutions.

Mojo Vision also announced that Adidas would join a slate of new fitness partners helping to develop technology that mixes AR, wearables, and fitness tracking.

“The goal is for these collaborations to deliver athletes an entirely new form factor with performance data that is more accessible and useful in the moment,” said Steve Sinclair, head of product and marketing at Mojo Vision.

  • The round brought Mojo Vision’s total funding to $205 million.
  • In July, Disney announced that Mojo Vision would be part of its accelerator program, which helps technology companies catalyze their growth.

A Futuristic Vision

While Mojo Vision is focusing on athletes, fitness enthusiasts, and people with certain visual impairments, the company envisions use cases such as users entering VR by closing their eyes, doctors seeing patient info just by looking at them, and real-time foreign language translation.

Mojo Vision uses eye-tracking technology to allow the user to control its visual overlays.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Green Bay Packers cornerback Keisean Nixon (25) breaks up a pass intended for Washington Commanders wide receiver Noah Brown (85) on Thursday, September 11, 2025, at Lambeau Field in Green Bay, Wis. The Packers won the game, 27-18.

Amazon Shatters Previous Ratings High for 1st NFL Game

“TNF” viewership surges 35% compared to the 2024 season average.
Las Vegas Aces

WNBA Playoffs Face ESPN Fall Crunch For Final Time

The games will be spread across three networks next year.
Ohio State Buckeyes linebacker Arvell Reese (8) pursues Texas Longhorns quarterback Arch Manning (16) during the NCAA football game at Ohio Stadium on Aug. 30, 2025.

College Football Enters Week 3 Up 21% in TV Ratings

Total college football viewership across all networks is up big.
opinion

19 Rising Stars in Sports Media

Who are sports media’s rising stars? Here’s an inside look.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.