• Loading stock data...
Thursday, February 22, 2024
Register Now for Future of Sports: Cybersecurity

Apple Reportedly the Favorite to Land NFL Sunday Ticket

  • The NFL is seeking up to $3 billion annually for rights.
  • DirecTV’s current deal, which ends after 2022, is worth $1.5 billion for the 2022 season.
Kim Klement-USA TODAY Sports

Apple has emerged as the leading bidder to secure media rights to the NFL Sunday Ticket, according to a report by Puck. 

Sunday Ticket, which has been on DirecTV since 1994 and allows subscribers to watch every NFL game on Sundays regardless of their home market, has been a coveted package by companies including Amazon and Disney

  • The NFL is seeking up to $3 billion annually for rights.
  • DirecTV’s current deal, which ends after 2022, is worth $1.5 billion for the 2022 season.
  • A deal for Sunday Ticket could also include satellite rights for subscribers in rural areas.
  • An additional caveat to a potential pact is Sunday Ticket’s availability in restaurants and bars. 

Not only is the NFL looking to find a new rights holder for Sunday Ticket, but America’s most popular professional sports league is also looking to bundle the package with a stake in NFL Media — which includes NFL Network, NFL RedZone, and NFL.com. 

Strong Start 

Sunday Ticket would bolster Apple’s portfolio of live sports offerings after its first foray into the business in March, when the tech giant secured media rights to stream MLB in a deal worth $85 million annually.

Last month, Apple made another investment in live sports after it agreed to a deal worth at least $2.5 billion to stream MLS matches that also includes MLS Next Pro and MLS Next games.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Messi Returns to MLS With the Weight of the League on His Shoulders

Inter Miami kicks off the MLS season against Real Salt Lake.
Apple

Apple Looks for Broad Reach with Scoreboard App

Apple Sports launched on Wednesday, as the MLS season kicks off.
podcast thumbnail mobile
Front Office Sports Today

The Company That’s Selling Inspiration

0:00
0:00

Featured Today

Sabrina-Steph Wasn’t the ‘Battle of the Sexes’—But It Was Part of the Bigger War

The competition could play a factor in increasing the WNBA’s media value.
NASCAR Cup Series driver Bubba Wallace (23), in a Star Wars rebel alliance X-wing fighter pilot-inspired race suit, motions to the crowd to get louder during the driver introductions for the Cup Series Championship race at Phoenix Raceway in Avondale on Nov. 5, 2023.
February 17, 2024

Celebrity Owners, International Ambitions, and $7B Media Deals: Welcome to the New NASCAR

NASCAR boldly keeps pace with the increasingly competitive sports and entertainment world.
February 16, 2024

Wilson Introduced an Airless Basketball for $2,500. We Had Questions

The black, 3D-printed ball appeared in last year’s Slam Dunk Contest.
Emily Henegar, a baker and content creator, made a batch of NFL-inspired cookies featuring Taylor Swift and Travis Kelce.
February 11, 2024

The ‘Life-Changing’ Economy of Taylor Swift’s NFL Outfits

Appearing in Swift’s game-day wardrobe has been “life-changing” for small businesses.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Finance Manager
FanDuel
New York, NY
Senior Technical Artist - Sports Technology
EA Sports
Orlando, FL
Assistant Manager, Affiliate Operations
Adidas
Portland, OR
Chad Powers

Tuned In: Hulu Turning Glen Powell Into Eli Manning With ‘Chad Powers’ Comedy

The ‘Top Gun: Maverick’ star will play the comedic QB Manning created for ESPN+.
Inter Miami forward Lionel Messi following the victory against Los Angeles FC at BMO Stadium.
February 21, 2024

Lionel Messi Phenomenon Spurs Specialized Media Attention

Messi joins Taylor Swift and Beyoncé for celebrities to have their beat writer at ‘USA Today.’
A Bundesliga camera operator during a match
February 22, 2024

Fan Power in European Soccer Grows As German Football Deal Scuttled 

Weeks of increasingly strident protests lead to end of proposed private equity deal.
Sponsored

Live Sports Are Now High-Tech Experiences

Oracle is leading the technology revolution happening in stadiums across the world.
FuboTV signage
February 21, 2024

FuboTV Lawsuit Against Sports Streaming Giants Likely Faces Uphill Climb

Legal and regulatory drama heightens around the high-profile streaming alliance.
Athletes Unlimited
February 21, 2024

Athletes Unlimited Is Getting All Four of Its Women’s Pro Leagues on ESPN Platforms

The league is reducing its ESPN+ games to make room for other partners.
Oakland-A's
February 20, 2024

A’s Continue to Make History With Their Broadcast Team While Vegas Future Is Uncertain

NBC California hires Harry Caray’s grandson to join the broadcast team.
Bleacher Report
February 20, 2024

TNT Sports Getting More Serious About Golf With Inaugural Grass League Tournament

TNT Sports is finding new ways to highlight golf with PGA Tour rights locked up through 2030.