• Loading stock data...
Saturday, May 10, 2025
Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now

Amazon Gets Back-to-Back ‘Thursday Night Football’ Ratings Wins

  • Thursday’s Giants-49ers game on Amazon averaged 13.92 million viewers, the second-most ever for the NFL on Prime Video.
  • Viewership for TNF on Amazon is up 21% through two weeks over last season.
Viewership for TNF on Amazon is up 21% through two weeks over last season.
Cary Edmondson-USA TODAY Sports

Amazon has opened the NFL season with its two highest audiences for Thursday Night Football since Prime Video started streaming NFL games in 2017.

Thursday’s Week 3 matchup between the New York Giants and the San Francisco 49ers averaged a 6.5 rating and 13.92 million viewers on Amazon Prime Video, making it the second-most watched NFL game ever on Prime Video, per SportsMedia Watch. It trails only the prior week’s Minnesota Vikings-Philadelphia Eagles game on TNF, which drew 15.05 million viewers as the most-streamed game in NFL history.

Thursday Night Football is now averaging 14.48 million viewers through two games, a 21% increase over last year’s first two games (11.95M), and 71% more than the viewership for 2021’s first two TNF games shown exclusively on NFL Network (8.45M).

Amazon is also bringing the NFL closer to its coveted younger demographic, as the median age for TNF viewers through two weeks is 47—seven years younger than other NFL broadcasters. For Giants-49ers, Prime Video’s audience was comprised of 49% of adults aged 18-49, while 18-34s accounted for more than a fifth (22%), compared to 37 and 15 percent respectively, for the other NFL broadcasters.

Nielsen has opted against including Amazon’s internal first-party data in its viewership measurements. The tech giant is in its second year streaming TNF exclusively on Prime Video as part of its 11-year, $11 billion deal signed with the NFL.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Nears Deal for YouTube Game That Could Break Streaming Records

YouTube closing in on a deal to show a game from Brazil.
exclusive

Amazon Expected to Name Michael Grady As Top WNBA Voice

Grady has called Timberwolves and NBA games on ESPN.

Ted Cruz: ‘Why Is It So Hard Just to Watch the Game?’

“Streaming may well be the future, but it shouldn’t sideline the fans,” Cruz said.

The Future of TV Ratings Is Here, and Sports Is the Big..

Nielsen aims to make its Big Data + Panel the standard for broadcasters.

Featured Today

Apr 18, 2024; Los Angeles, CA, USA; Stanford Cardinal vs Grand Canyon University Antelopes during the MPSF Men's Volleyball Championship at Galen Center.

‘What Just Happened’: Inside the Abrupt End of Grand Canyon Men’s Volleyball

Inside Grand Canyon’s shocking decision to cut men’s volleyball.
Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.
May 9, 2025

‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite

“Among the titans of industry, deals are done at Suite 200.”
exclusive
May 9, 2025

Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure

Charania will work on his first NBA draft lottery for ESPN on Monday.
Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
May 7, 2025

Golf Influencers Are the New Currency for PGA Tour and LIV

YouTube golf is big business. The rival tours are staging formal events.

Caitlin Clark Is Still Must-See TV, Even in the WNBA Preseason

Indiana will have 41 regular-season games nationally televised or streamed.
May 4, 2025

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The crowd of 147,406 at Churchill Downs was down 6% from last year.
May 5, 2025

NBA Misses a Dynasty Duel—but Gains a Star-Making Moment

The Warriors defeated the Rockets in seven games.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
Fubo-TV
May 2, 2025

Fubo Loses Subscribers; Focused on Disney Deal Despite Antitrust Probe

The streaming company plans to debut its planned sports bundle this fall.
Jan 9, 2017; Tampa, FL, USA; ESPN president John Skipper during the 2017 College Football Playoff National Championship Game between the Alabama Crimson Tide and the Clemson Tigers at Raymond James Stadium.
exclusive
May 2, 2025

Former ESPN President John Skipper Leaving Meadowlark Media

Skipper co-founded the company with host Dan Le Batard in 2021.
May 1, 2025

Formula One Courts Bidders As ESPN Exclusivity Laps Out

The motorsports property is in the final year of its ESPN deal.
May 1, 2025

How Larry Collmus Became the Longest-Running Kentucky Derby Caller

Collmus will call his 15th straight Derby on NBC.