• Loading stock data...
Tuesday, November 5, 2024
The Best Employers in Sports survey is open through Nov. 6 Learn More

Amazon Gets Back-to-Back ‘Thursday Night Football’ Ratings Wins

  • Thursday’s Giants-49ers game on Amazon averaged 13.92 million viewers, the second-most ever for the NFL on Prime Video.
  • Viewership for TNF on Amazon is up 21% through two weeks over last season.
Viewership for TNF on Amazon is up 21% through two weeks over last season.
Cary Edmondson-USA TODAY Sports

Amazon has opened the NFL season with its two highest audiences for Thursday Night Football since Prime Video started streaming NFL games in 2017.

Thursday’s Week 3 matchup between the New York Giants and the San Francisco 49ers averaged a 6.5 rating and 13.92 million viewers on Amazon Prime Video, making it the second-most watched NFL game ever on Prime Video, per SportsMedia Watch. It trails only the prior week’s Minnesota Vikings-Philadelphia Eagles game on TNF, which drew 15.05 million viewers as the most-streamed game in NFL history.

Thursday Night Football is now averaging 14.48 million viewers through two games, a 21% increase over last year’s first two games (11.95M), and 71% more than the viewership for 2021’s first two TNF games shown exclusively on NFL Network (8.45M).

Amazon is also bringing the NFL closer to its coveted younger demographic, as the median age for TNF viewers through two weeks is 47—seven years younger than other NFL broadcasters. For Giants-49ers, Prime Video’s audience was comprised of 49% of adults aged 18-49, while 18-34s accounted for more than a fifth (22%), compared to 37 and 15 percent respectively, for the other NFL broadcasters.

Nielsen has opted against including Amazon’s internal first-party data in its viewership measurements. The tech giant is in its second year streaming TNF exclusively on Prime Video as part of its 11-year, $11 billion deal signed with the NFL.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Fubo-TV

Fubo Reports 9% Subscriber Growth As Venu Sports Trial Looms

The sports-focused streamer grew revenue by 21%.
Adam Schefter

Adam Schefter Uses Same Pirated NFL Clips As Everyone Else

ESPN’s NFL insider posted a video from an illegal stream Thursday night.

Could Amazon Make Black Friday a Legitimate Sports Holiday?

Prime made waves by putting an NFL game on Black Friday. The NBA is on the way.

Adam Silver Defends WNBA Media Deal Being Tied to NBA

The WNBA’s media-rights deal is looped in with the NBA’s.
podcast thumbnail mobile
Front Office Sports Today

NFL Teams Face Crossroads at Season’s Halfway Point

0:00

Featured Today

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.
Sep 28, 2024; Tuscaloosa, Alabama, USA; GOP Presidential candidate Donald Trump waves flanked by former Georgia Bulldogs player Herschel Walker, recording art Kid Rock, professional golfer John Daily, Alabama senators Tommy Tuberville (R) and Katie Britt (R) during the second half of the game between the Alabama Crimson Tide and the Georgia Bulldogs at Bryant-Denny Stadium.
November 1, 2024

Mission Swing State: College Football’s Political Advertising Battle

Trump, Harris, and the PACs that support them are utilizing the sport.
October 31, 2024

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

Sports Drive Fox Corp.’s Revenue Despite Election Ad Overload

The Fox Sports parent posted increases in revenue and earnings.
October 31, 2024

World Series Delivers 7-Year Ratings Record, Marking MLB’s Big Comeback

Viewership of the five-game win by the Dodgers soared by 74% over last year.
Tom Brady
November 4, 2024

Tom Brady Won’t Be Punished for Criticizing Packers-Lions Ejection

The “Brady Rules” faced their biggest test so far after Sunday’s broadcast.
Sponsored

World Series Delivers High-Demand Marquee Matchup

The hype around the World Series matchup drove ticket prices to record levels—but the Dodgers’ dominance quickly quieted the fervor.
October 31, 2024

Comcast’s Olympic Gold: Paris Games Spark Surge in Peacock Subscribers

Company revenue and Peacock subscriptions rise thanks to a big Olympics boost.
October 30, 2024

World Series Game 4 Draws 16.7M Viewers, Up 92% From 2023

The average audience of 16.7 million nearly doubles the comparable figure from last year.
October 30, 2024

Controversy, Championship Battles Keep F1 Viewers Tuned In

Lando Norris and Max Verstappen had a controversial encounter again Sunday.
October 30, 2024

NFL TV Ratings Up and Down in October As Election Draws Near

The NFL took an 8% ratings hit around the 2016 presidential cycle.