• Loading stock data...
Wednesday, March 25, 2026

Adidas Earnings Recover in Q3, But Lockdowns Could Affect Outlook

  • Online sales were up 51% year-over-year.
  • Adidas brand sales fell 2% year-over-year, while Reebok’s were down 7%.
adidas
Scott Taetsch-USA TODAY Sports

German-based sportswear company Adidas’ revenue recovered in Q3 from a down second quarter, but the company warned it might not have seen the end of its woes with lockdowns in Europe on the rise again.

The company reported that income for the three months ending Sept. 30 was $683 million down from $761.5 million a year earlier. 

Revenues in Q3 decreased 7% to $7.04 billion; Q2 revenue decreased 34%. In the first nine months of 2020, revenues decreased 18% on a currency-neutral basis.

“We saw a strong recovery in our business in Q3,” CEO Kasper Rorsted said in a statement. “Our focus on healthy inventories, profitable sell-through and disciplined sell-in clearly paid off. … At the same time, we kept costs under control and delivered a profit improvement of more than 1.1 billion euros ($1.3 billion) compared to Q2.”

Adidas brand sales fell 2% year-over-year, while Reebok’s were down 7%. 

The company is reportedly looking into selling off the long-struggling Reebok brand, but Rorsted declined to comment on the matter. In Q2, Adidas-specific sales fell 33% while Reebok’s fell 42%.

Over 90% of Adidas’ stores were operational during Q3, up from 83% at the end of the prior quarter. Online sales grew 51% year-over-year after skyrocketing 93% in Q2. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Mar 13, 2026; San Francisco, California, USA; A closeup view of the shoes worn by Minnesota Timberwolves guard Anthony Edwards (5) against the Golden State Warriors in the third quarter at the Chase Center.

Adidas Claims Extortion in Suit Over Stolen NBA Star Sneaker Designs

Sole Retriever called the suit an “attack” on its “protected speech.”
Jan 11, 2026; Philadelphia, PA, USA; Philadelphia Eagles running back Saquon Barkley (26) carries the ball defended by San Francisco 49ers linebacker Garret Wallow (49) and defensive end Keion White (56) during the third quarter in an NFC Wild Card Round game at Lincoln Financial Field.

​​FanDuel Parent Pins Betting Slowdown on Lackluster NFL Season

Flutter Entertainment eyes World Cup as key growth driver.
May 19, 2024; Denver, Colorado, USA; Detailed view of a TNT court broadcast camera before game seven between the Minnesota Timberwolves against the Denver Nuggets in the second round for the 2024 NBA playoffs at Ball Arena. Mandatory Credit: Ron Chenoy-USA TODAY Sports

Loss of NBA Felt in WBD’s Latest Earnings

The loss of live rights created near-term headwinds in advertising revenue.
Feb 12, 2026; Los Angeles, California, USA; A Nike All Star 2026 display at Nike The Grove.

Sportswear Companies Big Winners of Trump’s Tariff Loss

The justices said the tariffs exceed the president’s “legitimate reach.”

Featured Today

Maxime Vachier Lagrave

The Planet’s Best Chess Players Are Having Their LIV Golf Moment

Chess’s most prestigious tournament is battling a splashy Saudi event.
Beau Brune/LSU
March 22, 2026

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”
March 18, 2026

AI College Recruiting Reels Aren’t Fooling Scouts

College coaches and recruiters are way ahead of cheating athletes.
March 7, 2026

Alex Eala Has Become One of the Biggest Draws in Tennis

Eala will face Coco Gauff in the third round at Indian Wells.
Reggie Bush speaks on unionizing college football players during the Rose Bowl Hall of Fame induction ceremony at the University Club of Pasadena in Pasadena, Calif. Tuesday, Dec. 31, 2024.

Former NFL Pros Launch PE Firm for Emerging Leagues

Terrence C. Murphy and Reggie Bush are targeting $150 million for their debut fund.
Dec 30, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) reacts after scoring a basket against the Detroit Pistons during the second half at Crypto.com Arena
January 4, 2026

Pro Team Valuations Are Set to Keep Climbing in 2026

Asset scarcity and increasing media-rights deals underpin soaring valuations.
[Subscription Customers Only] Jul 13, 2025; East Rutherford, New Jersey, USA; Chelsea FC midfielder Cole Palmer (10) celebrates winning the final of the 2025 FIFA Club World Cup at MetLife Stadium
February 21, 2026

Soccer’s ‘Crown Jewels’ Are Devouring Smaller Clubs

Mega conglomerates are feeding a big business machine. Fans are furious.
Sponsored

Why Capital Is Flooding Into Women’s Soccer

Assia Grazioli-Venier breaks down how she evaluates opportunities across the sports landscape.
December 27, 2025

‘Why Not the Dodgers?’: How Billie Jean King Became an LA Owner

“Getting involved with the Dodgers literally changed our lives,” Ilana Kloss says.
December 23, 2025

Ben Simmons Buys a Sport Fishing Team

“I think I can really help this league grow,” Simmons told FOS.
Jacksonville Jumbo Shrimp mascot Scampi waves to fans during Opening Day baseball against the Gwinnett Stripers on March 29, 2024.
December 17, 2025

Private Equity Dives Further Into Minor League Baseball

Seven MiLB teams have changed hands in the last week.
December 14, 2025

How Pickleball Became One Massive Private Equity Rollup

Pickleball roads lead back to billionaire Tom Dundon.