• Loading stock data...
Thursday, July 10, 2025

Abercrombie & Fitch Stretches Into Activewear

Abercrombie
Abercrombie & Fitch Management Co./Design: John Regula

As Abercrombie & Fitch reinvents its brand, the apparel company is jumping into activewear with a new sub-brand, YPB, which stands for “Your Personal Best.”

YPB, which includes activewear and accessories for men and women, is a byproduct of research on models of all body types, as well as focus groups with fitness and lifestyle influencers and customers.

“They’re looking for fashion-forward activewear that actually performs, looks good, and combines quality with value,” global brand president Kristin Scott said.

Abercrombie & Fitch is the latest commerce company to launch its own activewear brand as more people work from home — activewear accounted for 40% of all online sales in 2020.

  • Last year, sporting goods store Academy Sports + Outdoors launched its own women’s activewear collection, Freely, which expanded last month to include girls pieces, too. In March, Dick’s Sporting Goods unveiled VRST, a men’s activewear brand.
  • Allbirds, known for its sustainable footwear, launched its first sustainable activewear line in August. Foot Locker announced LCKR, its first private apparel label since exiting the category three years ago.
  • Target launched All In Motion in January 2020, which reached $1 billion in annual sales its first year.
  • Peloton launched Peloton Apparel in September, its own private activewear line.

Active in the Market

Earlier this month, Abercrombie & Fitch’s full-year earnings featured a 19% year-over-year increase in net sales to $3.7 billion, with digital net sales accounting for 47%, or $1.7 billion, of that number.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Jun 7, 2025; Harrison, New Jersey, USA; Kansas City Current forward Flora Marta Lacho (30) passes the ball as NJ/NY Gotham FC midfielder Jaelin Howell (7) defends during the second half at Sports Illustrated Stadium.

Gotham FC Owner Wants to Apply Peloton Instructor Model to NWSL Players

“We need to inject our Gotham stars into New York culture.”
At Dick's Sporting Goods in Fairless Hills, Store Administrative Assistant Christine Vandfermay, of Philadelphia, restocks some Philadelphia Eagles items, Monday, Jan. 30, 2023.

Dick’s Buys Fallen Sneaker Giant With $2.5B Foot Locker Deal

The merger brings together two iconic names in sportswear retail.
July 9, 2009; Auburn Hills, MI, USA; Detroit Pistons president Joe Dumars during the press conference to introduce their new head coach John Kuester at their practice facility.

Joe Dumars Leaving NBA League Office to Run Pelicans

Joe Dumars was the architect of the 2004 champion Pistons.
Mar 20, 2025; Providence, RI, USA; Arkansas Razorbacks forward Karter Knox (11) controls the ball against Kansas Jayhawks during the first half at Amica Mutual Pavilion.

Men’s March Madness Sets Opening-Day Viewership Record

CBS Sports and TNT Sports scored big with Arkansas–Kansas.

Featured Today

Jun 28, 2025; Arlington, Texas, USA; Seattle Mariners catcher Cal Raleigh (29) bats during the game between the Texas Rangers and the Seattle Mariners at Globe Life Field.

The Torpedo Bat Business Is Still Going Strong: ‘Here to Stay’

Demand for the oddly shaped bats has stayed strong across the sport.
July 6, 2025

American Celebs Want to Be Sports Owners. Soccer Is Where They Start

As U.S. team prices climb, investors set their sights abroad.
July 5, 2025

Baseball’s Celebrity Row: Behind MLB’s First-Pitch Ritual

Often planned, sometimes spontaneous, the ritual throw is baseball’s celebrity row.
July 4, 2025

3,000 Hot Dogs, $20K in Prizes: Behind the Nathan’s Eating Contest

Nathan’s serves up thousands of hot dogs and $20,000 in prize money.
A Lululemon store at Freehold Raceway Mall in Freehold Township, New Jersey on Nov. 30, 2023

Sportswear Stocks Rise as Trump Touts Vietnam Trade Deal

Tariffs on Vietnam imports will be 20%, down from a prior threat of 46%.
Jun 20, 2024; Eugene, OR, USA; Detailed view of Nike Alphafly 3 racing flat at the Nike by Eugene store.
June 25, 2025

Investors Hunt for Signs Nike Has Regained Its Footing

Nike’s fundamentals are “still challenged.”
From vintage to unique collaborations, various Nike and Jordan shoes are displayed on a wall at Saved Soles inside West Ridge Mall.
June 26, 2025

Nike Stumbles Less Than Expected, Giving Wall Street Hope

The sports apparel and footwear giant beats Wall Street expectations.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

Dealmaker Jeffrey Kaplan maps the evolution of sports as an asset class
Jun 15, 2025; Oakmont, Pennsylvania, USA; JJ Spaun putts on the 18th green to win during the final round of the U.S. Open golf tournament.
June 16, 2025

‘Pandemonium’: Putter Maker Sees Sales Surge After JJ Spaun’s U.S. Open Win

The company behind Spaun’s putter is already in talks with his people.
June 13, 2025

U.S. Open Merch Pops Thanks to Oakmont’s Squirrel, Viral TikToks

There are more than 400,000 pieces of merchandise available at Oakmont.
Tom's Watch Bar
June 12, 2025

How the Pacers and Caitlin Clark Boosted One Bar’s Bottom Line

Tom’s Watch Bar hosted John Haliburton for at least five games.
June 12, 2025

U.S. Open Cashing In on Signature Cocktail Trend With Lemon Wedge

Last year, the whiskey cocktail was served more than 50,000 times.