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Monday, February 26, 2024
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Allbirds Launches Sustainable Activewear

Allbirds/Design: Alex Brooks

Allbirds fans can now complement their sustainable shoes with sustainable clothing.

On Tuesday, the brand announced its own activewear collection with apparel made from eucalyptus tree fiber and merino wool. The company has committed to cutting its per-product carbon footprint in half by 2025.

Allbirds joins a growing list of brands getting into activewear, a category that accounted for 40% of all online sales in 2020.

  • Denim brand Levi Strauss entered an agreement in August to acquire Beyond Yoga. Levi expects the activewear brand to contribute more than $100 million in revenue in its next fiscal year.
  • Footwear company Wolverine Worldwide acquired women’s activewear brand Sweaty Betty in August in an all-cash deal valued at roughly $410 million.
  • Dick’s Sporting Goods launched men’s activewear brand VRST in March, shortly after Target revealed that its All In Motion brand generated over $1 billion in annual sales in its first year.

Allbirds received a $1.7 billion valuation last year after a $100 million funding round and has plans to go public later this year.

Bloomberg reported that an IPO could happen as soon as next month.

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